Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.

CRISIS-READY LEADERSHIP Provides an integrated framework for making decisions in the context of a crisis, based on operationalized practices and strategies Crisis-ready Leadership: Building Resilient Organizations and Communities provides the knowledge and skills necessary to make timely and effective decisions while managing a large-scale incident. Codifying the best practices from the successful FEMA-certified course On-Scene Crisis Leadership and Decision Making for HazMat Incidents, this comprehensive volume provides systematic guidance on best practices for improving situational awareness, adapting leadership styles, implementing incident command systems across political and organizational boundaries, and more. Throughout the book, readers gain an in-depth understanding of crucial leadership and decision-making skills through examination of real-world case studies based on interviews, reports, and testimonies of experienced crisis leaders within government and the private sector. Organized around five key topics, each detailed chapter helps crisis leaders fully comprehend a particular problem, its associated challenges, and the lessons learned. Presenting operationally relevant issues and solutions supported by sound theory, this invaluable resource: Presents leading models, theories, and frameworks for situational awareness and decision making, including FEMA Community Lifelines Highlights complex challenges in different operating contexts and complicating factors such as stress and diversity, equity, and inclusion of stakeholders Emphasizes engaging the whole community to enhance preparedness and facilitate the decision-making process to chart a clear path to recovery Contains practical exercises designed to strengthen crisis leadership and decision-making skills Includes numerous case studies and example strategies, objectives, and scenarios Crisis-ready Leadership: Building Resilient Organizations and Communities is required reading for all those with leadership and decision-making responsibilities before, during, and after crisis events, including emergency managers, police and fire department leaders, C-suite executives, government agency and military leaders, public health directors, and industrial facility health, safety, security, and environmental directors.

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Masterwork on Crisis Communication and Reputation Risk Selected as One of "30 Best Business Books of 2013" Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "28 experts to call when all hell breaks loose" -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.The book is endorsed by the Business Continuity Institute. In this industry-defining book on crisis management and leadership recovery, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruptions and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis. Delivered in his straight-talking style and backed with compelling case studies, Lukaszewski On Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it. Using case studies, examples and templates, he explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation. Lukaszewski distills four decades of experience into 10 chapters of field-tested how-to's, practical tools, tips, charts, checklists, forms, and templates and teaches you:How crises create victims;To avoid the toxicity of silence;To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics;To drive attorneys to settle instead of litigate;Apology is the atomic energy of empathy;Simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed!Chapter learning objectives; discussion questions; case studies; real-life examples; and glossary facilitate college and professional development classroom use.

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The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies—including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic—it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.