This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

The author shows how the unique combination of age, experience, and creativity can produce inner growth and potential for everyone.

"Based on case studies of five innovative programmes which provide valuable lessons about cultivating and assessing creativity." - page ix.