This core text for student teachers training to teach the 14 - 19 years age group is written by highly experienced authors. Covering all the essentials, it makes clear links to theory and enables students to take the critical approach that they need for M-level work.

Though there are already books about web design, most are technical in nature, and none take this case study approach. The primary focus is on Netscape Navigator and Internet Explorer's HTML extensions, with new material devoted to new tags. The book is aimed at those who have already designed a web site, as well as for those wannabe web site designers.

Producing for the Web is a clear and practical guide to the planning, setting up and management of a web site. It gives readers a comprehensive overview of the current technologies available for on-line communications and shows how to use then for maximum effect when planning a web site. Producing for the Web sets out the practical toolkit that a web producer will require to create their site, from web and image editors to information processing and programme applications. Supported by a regularly updated and comprehensive web site, Producing for the Web includes: * an introduction to the Internet and the World Wide Web * illustrated examples of good page design and site content * on-line support, tutorials and information on latest technologies * advice on content, maintenance and how to use sites effectively * how best to maximise available programmes and applications * tips on writing and style * a discussion about ethics and regulation * an extensive list of resources and Internet terminology.

Because the digital environment for scholarship is constantly evolving, researchers must sometimes improvise, change their plans and adapt. These details are often left out of research write-ups, leaving newcomers to the field frustrated when their approaches do not work as expected. This resource offers scholars a chance to learn from their fellow researchers' mistakes - and their successes. It presents behind-the-scenes, nuts-and-bolts stories of digital research projects, written by established and rising scholars, who discuss such challenges as archiving, Web crawling, crowdsourcing and confidentiality.

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857

Addressed to professional cartographers interested in moving into multimedia mapping, as well as those already involved in this field who wish to discover the approaches that other practitioners have already taken, this book/CD package is equally useful for students and academics in the mapping sciences and related geographic fields wishing to update their knowledge of cartographic design and production.