Consumer Behavior
Title | Consumer Behavior PDF eBook |
Author | Senay Sabah |
Publisher | BoD – Books on Demand |
Total Pages | 136 |
Release | 2017-11-21 |
Genre | Business & Economics |
ISBN | 9535136194 |
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Consumer Behavior
Title | Consumer Behavior PDF eBook |
Author | Charles Glenn Walters |
Publisher | |
Total Pages | 636 |
Release | 1978 |
Genre | Consumer behavior |
ISBN |
Consumer Behavior and the Practice of Marketing
Title | Consumer Behavior and the Practice of Marketing PDF eBook |
Author | Kenneth E. Runyon |
Publisher | |
Total Pages | 814 |
Release | 1987 |
Genre | Consumer behavior |
ISBN |
Consumer Behavior and the Practice of Marketing
Title | Consumer Behavior and the Practice of Marketing PDF eBook |
Author | Kenneth E. Runyon |
Publisher | Merrill Publishing Company |
Total Pages | 512 |
Release | 1980 |
Genre | Business & Economics |
ISBN |
Consumer Behavior in Asia
Title | Consumer Behavior in Asia PDF eBook |
Author | Erdener Kaynak |
Publisher | Routledge |
Total Pages | 131 |
Release | 2014-06-23 |
Genre | Business & Economics |
ISBN | 131794836X |
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
CONSUMER BEHAVIOR : THEORY AND PRACTICE
Title | CONSUMER BEHAVIOR : THEORY AND PRACTICE PDF eBook |
Author | C G. WALTERS |
Publisher | |
Total Pages | 590 |
Release | 1976 |
Genre | |
ISBN |
Consumer Behavior in Practice
Title | Consumer Behavior in Practice PDF eBook |
Author | Eugene Y. Chan |
Publisher | Springer Nature |
Total Pages | 272 |
Release | |
Genre | |
ISBN | 3031509471 |