Much has been written on how to build and grow successful corporations. And yet, traditionally, management gurus often hesitated to explore the role that culture played in corporate success and growth. Recently however, and especially in our straitened economic climate, it has become more acceptable to surmise that culture does indeed play a significant role and to explore alternate, culturally-infused paths to corporate success. Author Lena Tran is right on the money in her new book from Happy About, Compassionate Vietnamese American CEOs. She explores the role of culture, particularly Vietnamese culture, in creating business success. Interviewing several community visionaries--including one billionaire and a couple of millionaires--who worked for major high-tech enterprises, Lena explores the cultural context and values they brought to bear to build happy and successful companies, even in turbulent economic times. Using a rigorous and analytic interview approach, she describes how success can be hinged on core values built upon cultural beliefs, family traditions and time-honored, culturally-contextual leadership practices. The author's purpose is to nurture an understanding of the deep connections between culture and corporate success, and at the same time tell an interesting and engaging story. In this she succeeds with remarkable ease and clarity. She narrates how each of her interviewees sought to blend their deep-rooted cultural beliefs with western leadership theories and practices of business management. She reveals how, consciously or subliminally, core values linked to cultural beliefs and family traditions shaped leadership practices. Vietnamese culture has always focused on respect for others and self, consideration for employees, 'saving face' for families and a faith in karma and Lena expertly shows how these can serve as cornerstones to create happy, cohesive and successful companies. Compassionate Vietnamese American CEOs, a great read under any circumstances, becomes doubly relevant in today's economic scenario.

Provides guidance on creating a sustainable, inclusive, equitable, and compassionate business model that will thrive in businesses globally Diversity, equity, and inclusion programs are a must for today’s corporations, yet many corporations worldwide have failed to establish real equality in an actionable, measurable way. Corporations Compassion Culture: Leading Your Business toward Diversity, Equity, and Inclusion takes a new and more effective approach to driving equity and inclusion in the corporate world, focusing on how a culture of compassion can lead to more vibrant, higher performing teams. You’ll learn how many standard corporate activities actually damage employees’ well-being and engagement—and how to dismantle those practices. You’ll also learn how to build a new and better corporate environment that responds to all employees’ needs and meets shareholders’ demands for stability and risk mitigation. Author Keesa Schreane delivers insight into what it takes for businesses to drive real social and corporate change toward inclusion and equity, while sharing her personal story about the challenges of being a woman of color in today’s corporate environment. Through hard work, talent, and—you guessed it—compassion, she has risen to become one of today’s luminaries in the area of responsible leadership in global corporations. Business executives, HR directors, diversity and inclusion professionals, and sustainability leaders will value her direct, no-nonsense approach. Learn to: Identify behaviors, practices, and activities that may be damaging your employees’ well-being, engagement, and productivity Measure and continuously evolve culture promoting risk mitigation, reputation preservation, employee retention, customer satisfaction, and profit generation. Adopt new approaches to treat employees, customers, and shareholders compassionately and equally, and dismantle the old ways Retain the best talent and survive new realities, all while creating tremendous loyalty, innovation, and financial payoff This book will enable you to create strategies and tactics for integrating racial, cultural and gender equity, inclusion, and compassion into businesses in a way that enriches society, employees, and the corporate entity itself.

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The author of The House That Roone Built expands on his popular article for Fortune on "God and Business" to describe what it means to perform at the highest moral and ethical standards while fulfilling the goals and needs of the business world, and examines how this new emphasis on values can promote corporate success. Reprint. 10,000 first printing.