This is an exploration and development of the meta-model, which lies at the heart of communicational excellence in neuro-linguistic programming.

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.

Byron A Lewis MA is the director of the Meta Training Institute, a Northwest Educational and Consulting firm specialising in the techniques of Neuro-Linguistic Programming. Frank Pucelik PhD is widely recognised as one of the world's finest trainers in interpersonal communication and success strategies for change.

In this timely volume, James E. Katz, a leading authority on social consequences of communication technology, analyzes the way new mobile telecommunications affect daily life both in the United States and around the world. Magic in the Air is the most wide-ranging analysis of mobile communication to date. Katz investigates the spectrum of social aspects of the cell phone's impact on society and the way social forces affect the use, display, and re-configuration of the cell phone. Surveying the mobile phone's current and emerging role in daily life, Katz finds that it provides many benefits for the user, and that some of these benefits are subtle and even counter-intuitive. He also identifies ways the mobile phone has not been entirely positive. After reviewing these he outlines some steps to ameliorate the mobile phone's negative effects. Katz also discusses use and abuse of mobile phones in educational settings, where he finds that their use is eroding students' participation in class even as it is helping them to cheat on exams and cut class. Parents no longer object to their children having mobile phones in class in a post-Columbine and 9/11 era; instead they are pressing schools to change their rules to allow students to have their phones available during class. And mobile phone misbehavior is by no means limited to students: Katz finds that teachers are increasingly taking calls in the middle of class, even interrupting their own lectures to answer what they claim are important calls. In keeping with the book's title, Katz explores the often overlooked psychic and religious uses of the mobile phone, an area that has only recently begun to command scholarly interest. Magic in the Air will be essential reading for communications specialists, sociologists, and social psychologists.

What makes this book different is that its author KNOWS this exam. He has worked with over 1000 students since 1999 on the MTEL. Most MTEL books are written by professors who have never personally worked with any MTEL student. How can they really know about this exam? Many books and Internet products are actually written for other states' exams. They only CHANGE THE COVER to read "MTEL." This book was created with you in mind. People with learning differences, those who need help with ESL, and many others with and without special issues have had great success with ETI’s programs and study materials—our students' passing rates increase over 500%. The curriculum is straightforward and concise, and it builds upon itself to help with the learning process. The students who have been through ETI’s MTEL (Massachusetts Tests for Educator Licensure) programs since 1999 say that it is the best in Massachusetts. They know; they have been through them all. The author's over 1500 students have offered experiences, suggestions, and feedback that are integrated in the strategies and skills presented. This book is important because it includes all of the skills you need to pass this exam. Nothing extra is included, and everything that is included is essential. The strategies are tested and approved by hundreds of test takers who have provided feedback and novel ideas over the last ten years.

Shows how to overcome shyness, become more popular, improve one's love life, and manipulate others by learning to converse more effectively.

Our personality styles affect all areas of our lives. Communication Skills Magic, helps the reader easility identify the four personality styles - including one's own personality style - and communicate most effectively with each style; prevent or manage conflict with each style, motivate effectively each style; and much more. Self-knowledge, of course, goes beyond communication - the book also helps the reader understand the strengths and weaknesses of each style and gives concrete tips for each style on how to become more productive.