"John Gage's Color and Meaning is full of ideas. . .He is one of the best writers on art now alive."--A. S. Byatt, Booker Prize winner

• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Recent restoration campaigns, particularly to the Sistine Chapel, have focused attention on the importance of colour in our experience of paintings, but until recently it has been neglected by art historians. The author believes that the work of art can only be fully appreciated when it is regarded as the product of both the artist's hand and mind. This study utilizes the traditional sources, such as contemporary theoretical writings and iconographical analysis, but in addition draws on the scientific findings of the conservation laboratories. This is a new body of data assembled in large part since World War II, which art historians are only beginning to exploit to fill out the history of technique. Rather than writing merely a history of technique, however, the author has integrated this material with traditional approaches to cultural history. She undertakes to examine twenty major paintings of the period from Giotto to Tintoretto to elucidate how colour and technique contribute to their meaning. She gives us then, the first modern consideration of Renaissance paintings both as physical objects and as monuments of cultural history.

Living Color is the first book to investigate the social history of skin color from prehistory to the present, showing how our body’s most visible trait influences our social interactions in profound and complex ways. In a fascinating and wide-ranging discussion, Nina G. Jablonski begins with the biology and evolution of skin pigmentation, explaining how skin color changed as humans moved around the globe. She explores the relationship between melanin pigment and sunlight, and examines the consequences of rapid migrations, vacations, and other lifestyle choices that can create mismatches between our skin color and our environment. Richly illustrated, this book explains why skin color has come to be a biological trait with great social meaning— a product of evolution perceived by culture. It considers how we form impressions of others, how we create and use stereotypes, how negative stereotypes about dark skin developed and have played out through history—including being a basis for the transatlantic slave trade. Offering examples of how attitudes about skin color differ in the U.S., Brazil, India, and South Africa, Jablonski suggests that a knowledge of the evolution and social importance of skin color can help eliminate color-based discrimination and racism.

Color are a very wonderful part of all our lives, each color usually affects us in different ways, this guide will unlocks the various meanings and symbolism of colorsYou see colors in the entirety around you, every second of the day-but do you ever stop to think about the effect each of those colors is having on you? Whether it's the calming effect of blue skies and fields of green, or the saliva-causing red and yellow of your neighborhood fast food chain, each color has a meaning and taps into emotions. There's an entire science (and artwork) in the meanings of colors. As a designer or entrepreneur, it's vital to be aware of these color meanings to help you pick your colors wisely and tap into the magical power of color symbolism.This guide will show you various colors and their meanings, after reading this book you will be able to know what each color symbolizes and how to apply it in everything you doGet Your copy today by scrolling up and clicking Buy Now in 1 Click

The unique contribution of this book is to bring together Critical Race Theory and narrative inquiry and apply them specifically to a largely overlooked area of experience within the field of TESOL: What does it mean to be a TESOL professional of color? To address this question, TESOL professionals of color from all over the world, representing a wide range of racial, ethnic, and cultural backgrounds, offer accounts of their own experiences, responding to two related questions: *Can you identify critical events or conditions in your personal or professional life that are the result of you being a person of color that affect who you are now and what you do as a TESOL professional of color? *What have you learned from these events or conditions that have had a bearing on your life as a TESOL professional of color? Color, Race, and English Language Teaching: Shades of Meaning is intended for researchers, professionals, and students in the field of English language teaching. The book is designed as a text for MATESOL programs and courses that deal with issues of language, culture, and teaching. The introduction presents a brief overview of relevant aspects of Critical Race Theory, narrative inquiry, and educational research. Focus questions for each chapter are included to help readers apply aspects of the narratives to their own experience.