This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across Europe, Central Asia, the Middle East, and Southeast Asia, which contributes to the broader theoretical debate on China`s increasing soft power in international relations. The study, ‘China's Cultural Diplomacy and the Role of Non-State Actors’ was conducted by a research team at the Oriental Institute of the Academy of Sciences of the Czech Republic from 2015 to 2018. This book pays special attention to China’s localized forms of CD, focusing on the regional variations and involvement of non-state actors, especially local actors outside China. Local actors involved in Chinese CD diplomacy are characterized by their intermediary status as working for the aims of two states, while trying to bridge conflicts and enhance mutual understanding. This book will be of interest to scholars, diplomats, and China watchers.

This book examines China’s contemporary global cultural footprints through its recent development of cultural diplomacy. The volume presents an alternative analytical framework to examine China’s cultural diplomacy, which goes beyond the Western-defined concept of ‘soft power’ that prevails in the current literature. This new approach constructs a three-dimensional framework on Orientalism, cultural hegemony and nationalism to decipher the multiple contexts, which China inhabits historically, internationally and domestically. The book presents multiple case studies of the Confucius Institute, and compares the global programme located around the world with its Western counterparts, and also with other Chinese government-sponsored endeavours and non-government-initiated programmes. The author aims to solve the puzzle of why China’s efforts in cultural diplomacy are perceived differently around the world and helps to outline the distinctive features of China’s cultural diplomacy. This book will be of much interest to students of diplomacy, Chinese politics, foreign policy and International Relations in general.

In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.

Museums, International Exhibitions and China’s Cultural Diplomacy examines the role museums and, more specifically, international exhibitions, have played in shaping China’s international image to date. Drawing on theories and methods from museum studies and international relations, the book evaluates the contribution international exhibitions make to China’s cultural diplomacy strategy. Considering their impact on the country’s international image, Kong also probes the mechanisms and processes involved, examining in detail the policy of, and international activities promoted by, the Chinese government. The book also analyses the motives of the Chinese and overseas museums that host these exhibitions. Taking some major exhibitions that were on show in the UK during the 21st century as a representative case study, the book reveals the mechanisms by which these exhibitions were developed and shared overseas. Questioning who really shapes the image of China, Kong challenges Western assumptions and looks ahead to consider whether, moving forward, the Chinese government and museums could work together in a mutually beneficial way. Museums, International Exhibitions and China’s Cultural Diplomacy contributes to the growing literature on museums and diplomacy. As such, it will be of interest to academics and students engaged in the study of museums and heritage, international relations, culture, politics, China and wider Asia.

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Drawing on expertise in art history, exhibition studies and cultural studies as well as politics and international relations, China in Australasia presents significant new perspectives on the role of art in the cultural diplomacy of the People’s Republic of China. The book tells the forgotten story of the loan, exchange, and gifting of Chinese art, museum exhibitions—and the use of Chinese arts more broadly—in growing diplomatic relations with Australia and New Zealand, from 1949 to the present day. Its scope includes pre-modern, modern and contemporary sculpture, painting and peasant art, as well as ancient artefacts, performance arts and gardens. In considering the geopolitical connections opened by the arts, this book presents new insights into some of the ways in which China, often in conjunction with local supporters, sought to present itself to the people of Australia and New Zealand. It also considers how, for their part, New Zealanders and Australians worked to expand understandings of their powerful northern neighbour within changing political contexts. The first of its kind, this book-length interdisciplinary study of Chinese soft diplomacy in Australasia will be invaluable to students and scholars of Chinese studies, cultural diplomacy, museum studies and art history.

This book presents the first comprehensive analysis of Confucius Institutes (CIs), situating them as a tool of public diplomacy in the broader context of China’s foreign affairs. The study establishes the concept of public diplomacy as the theoretical framework for analysing CIs. By applying this frame to in-depth case studies of CIs in Europe and Oceania, it provides in-depth knowledge of the structure and organisation of CIs, their activities and audiences, as well as problems, challenges and potentials. In addition to examining CIs as the most prominent and most controversial tool of China’s charm offensive, this book also explains what the structural configuration of these institutes can tell us about China’s understanding of and approaches towards public diplomacy. The study demonstrates that, in contrast to their international counterparts, CIs are normally organised as joint ventures between international and Chinese partners in the field of education or cultural exchange. From this unique setting a more fundamental observation can be made, namely China’s willingness to engage and cooperate with foreigners in the context of public diplomacy. Overall, the author argues that by utilizing the current global fascination with Chinese language and culture, the Chinese government has found interested and willing international partners to co-finance the CIs and thus partially fund China’s international charm offensive. This book will be of much interest to students of public diplomacy, Chinese politics, foreign policy and international relations in general.