In this modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know: What has happened; What may happen next; and What you are doing about it. And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you. Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs. Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

Publisher Fact Sheet Shows executives & managers how to overcome an "it can't happen to us mentality" & prepare for crises, both large & small, before they happen.

Anyone in a leadership position is only too aware that we live in uncertain times: disaster can strike any business, at any time, and usually without warning. Public institutions, too, face a range of threats – from global recession, resurgent terrorism and a stream of appalling natural disasters. For leaders in such organisations, these crisis situations can present both opportunities and threats. How they lead through such challenging times will propel their careers to new heights – or destroy them completely. Crisis Leadership examines the challenges faced by leaders at each stage of the crisis 'lifecycle', from the instant they learn of the crisis, through to moments of critical decision-making and the final tumultuous days. Tim Johnson offers a unique insight into the lessons learned by people in the most challenging of situations. Blended with operational guidance from the author's extensive experience in crisis management, Crisis Leadership provides an overview of the crisis 'lifecycle', to ensure that readers will come away from this book with a deeper appreciation of the critical nature of each key stage and the leadership challenges they bring – from the first signs of an emerging crisis to dealing with the long-term consequences they can create.

Wall Street Journal Bestseller USA Today Bestseller Publishers Weekly Bestseller As Seen on Tucker Carlson Combat-decorated Marine officer Stuart Scheller speaks out against the debacle of the Afghan pullout as the culmination of a decades-long and still-ongoing betrayal of military members by top leadership, from generals to the commander in chief, comes to light. Lieutenant Colonel Stuart Scheller was the perfect Marine. Battle tested. A leader. Decorated for valor. Yet when the United States acted like the Keystone Cops in a panicked haphazard exit from Afghanistan for political reasons, Scheller spoke out, and the generals lashed out. In fact, they jailed him to keep him quiet, claiming he lost the “trust and confidence” bestowed upon him by the Marines. When the faith and trust is exactly what our generals and even our commander-in-chief betrayed by exercising such reckless and derelict policies. Now Scheller is free from the shackles of the Marine Corps and can speak his mind. And in Crisis of Command, that he does. He holds our generals’ feet to the fire. The same generals who play frivolously with the lives of our service men and women for political gain. The same general who lied to political leaders to further their own agendas and careers. Stuart Scheller is here to say that the buck stops here. Accountability starts now. It’s time to demand accountability and stand up for our military. In this book, Stuart Scheller shows us how.

Chief officers need to know how to make the transition from company officer to chief officer. Chief Officer: Principles and Practice is designed to help make the transition from company officer to chief officer a smooth evolution. Covering the entire scope of Levels III and IV from the 2014 Edition of NFPA 1021, Standard for Fire Officer Professional Qualifications, Chief Officer: Principles and Practice is your complete Fire Officer III & IV training solution

This book is designed to assist organizations and their employees to cooperate with the media and inform, calm, and direct their stakeholders and public during any emergency.