Now that we’ve exam­ined the char­ac­ter­is­tics and capa­bil­i­ties of the avail­able dig­i­tal pub­li­ca­tion for­mats, it’s time to think about the kind of con­tent you want to dis­sem­i­nate dig­i­tally. It’s all rather sub­jec­tive, but I’ll iden­tify the pur­pose, char­ac­ter and use of dif­fer­ent pub­li­ca­tion types as well as explain which for­mat classes are best suited to each type. In this chap­ter, you will learn about the fol­low­ing pub­li­ca­tion types: eBookFixed-Layout eBookEmagazineEnewspaperEtextbookDigital Comic Book

Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today. Magazine Production includes: • an introduction to the history, markets and audiences of magazines • explanations of the roles of publishers and advertising teams as part of the business of magazines • a comparison between print and new systems of digital circulation, with particular focus on mobile platforms; • guidance on setting up editorial teams, and best practice for producing feature, news and review copy • information on designing and laying out a title for print or digital distribution • legal and ethical issues affecting magazine editors and publishers • a consideration of the future of magazines.

The first thing to under­stand about dig­i­tal pub­lish­ing is what devices peo­ple use to con­sume dig­i­tal con­tent, includ­ing what types of pub­li­ca­tions each device class can sup­port, how peo­ple use the devices, and where eread­ing hard­ware is headed. You will find a star­tling array of devices on the mar­ket, but ulti­mately there are only four classes of devices on which dig­i­tal pub­li­ca­tions are consumed. In this chap­ter, you will learn about the following: Device Classes eRead­ers Tablets Computers Mobile Phones Hybrid Devices Future Devices Designing for Devices

Like devices, epub­li­ca­tion for­mats are numer­ous and var­ied, with dif­fer­ences, some­times sub­tle, between them, but large diver­gences in pur­pose, capa­bil­ity and device sup­port. Consequently, it’s most log­i­cal and pro­duc­tive to think of epub­li­ca­tions in terms of for­mat classes, with each class offer­ing a par­tic­u­lar com­bi­na­tion of pur­pose, capa­bil­ity, and device support. In this chap­ter, you will learn about the fol­low­ing formats: Reflowable EPUBFixed-LayoutKindle FormatsPDF

In digital markets, data protection and competition law affect each other in diverse and intricate ways. Their entanglement has triggered a global debate on how these two areas of law should interact to effectively address new harms and ensure that the digital economy flourishes. Coherence between Data Protection and Competition Law in Digital Markets offers a blueprint for bridging the disconnect between data protection and competition law and ensuring a coherent approach towards their enforcement in digital markets. Specifically, this book focuses on the evolution of data protection and competition law, their underlying rationale, their key features and common objectives, and provides a series of examples to demonstrate how the same empirical phenomena in digital markets pose a common challenge to protecting personal data and promoting market competitiveness. A panoply of theoretical and empirical commonalities between these two fields of law, as this volume shows, are barely mirrored in the legal, enforcement, policy, and institutional approaches in the EU and beyond, where the silo approach continues to prevail. The ideas that Majcher puts forward for a more synergetic integration of data protection and competition law are anchored in the concept of 'sectional coherence'. This new coherence-centred paradigm reimagines the interpretation and enforcement of data protection and competition law as mutually cognizant and reciprocal, allowing readers to explore, in an innovative way, the interface between these legal fields and identify positive interactions, instead of merely addressing inconsistencies and tensions. This book reflects on the conceptual, practical, institutional, and constitutional implications of the transition towards coherence and the relevance of its findings for other jurisdictions.

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Although the majority of ebooks are text-only novels and short stories, a large minority of ebooks—across all genres—include photographs, illustrations, charts, graphs, maps, other imagery, and even audio and video. Moreover, even novels and short stories typically have at least cover images. Whether your publication merely needs a cover or requires lots of figures, the process of creating and using graphics and multimedia in ebooks differs in several distinct ways from creating and using them in print or in other digital formats. In this chapter, you will learn about the following: Exporting Images to eBooks Preparing Images for eBooks Adding Audio and Video to eBooks Adding Vector Graphics to eBooks