A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

Presents a brief history of fifty Super Bowl games, profiling the key players and coaches, setting, and events affiliated with each.

Whether they're decorating Easter trees or celebrating Wagner's birthday by playing recordings of his Ring cycle operas and incinerating a model of Valhalla on an outdoor barbecue to the closing strains of "Gotterdämerung," Americans know both how to create and how to celebrate holidays. Jack Santino's guide to such frivolity is a wonderfully readable exploration of holidays, periods of festivity, and life-cycle rituals and celebrations. Santino draws on history, anthropology, popular culture, and folklore to show the intricate relationships between holidays and the roles that celebrations and rituals play in people's lives.

In 2016, the Super Bowl, the climactic spectacle of American professional football, celebrated its 50th anniversary. The Super Bowl stands as the broadest ‘shared experience’ in American culture. As television ratings, cultural practices, and scholarly tomes reveal, more people participate in watching the Super Bowl than in any other common endeavour in the United States. The Super Bowl has become a new national holiday dedicated to the celebration of consumption—the driving force underneath modern culture. Beyond the borders of the United States, the Super Bowl does not rank as highly as a global phenomenon, though it increasingly draws larger audiences in a few nations around the globe. Some watch as curious students of American habits, others seem to be developing affinity for American-style football. The global dynamics of the consumption of football reveal much about the dynamics of American ‘soft power’ and cultural influence in the new globalized social networks that are emerging as consumption increasingly powers not only the United States but also the world economy. A Half Century of Super Bowls: National and Global Perspectives on America’s Grandest Spectacle analyzes the Super Bowl in shaping American and global communities and identities. It was originally published as a special issue of the International Journal of the History of Sport.

Includes game-by game recaps, player features and extended sections on the AFC Championship and Super Bowl games.