Why are so many people unhappy on-the-job? . As many as 7 out of 10 Americans are currently dissatisfied with their careers. . Expensive college degrees are seen by our society as a requirement to enter the American workforce. Yet, many students fail to graduate with the skills and knowedge necessary to embark on a satisfying career path.The result is an unprepared individual, saddled with debt, and frustrated with a system that has left them hanging with respect to making good career decisions. . The concept of work-life balance continues to elude our society as thousands of workers complain of 'living to work' instead of 'working to live.' It's no secret that career satisfaction eludes much of the American working population, but what's worse is the lack of resources and coaching to help today's employee find the career satisfaction they seek. In this innovative, step-by-step guide, workplace expert, professional development specialist, and nationally syndicated career advice columnist, J.T. O'Donnell (www.jtodonnell.com) unlocks the secrets to working smarter when it comes to creating a career you can get excited about.With more than 15 years experience, having coached thousands of individuals, O'Donnell will show you how to develop an authentic definition of professional success that will get you results. Here's what readers have to say: Her strategic approach really helped me flesh out what traits and experience I brought to the table for a potential employer in a different field. Her methods, encouragement and continued support have led me to find the right career path.- Helen D. I hated my job, wanted out, and didn't know where to begin. I had a decision to make: I could continue on the track to working my 9-5 job in front of a desk and let it define me and make me miserable, or look for something different. J.T.showed me that it's not your job that defines you at all;it's you who defines your job. She worked with me to figure out my strengths and work on my weaknesses. J.T.helped me learn that who I am is far more than the paycheck I bring in. Through that exploration of my own real desires, J.T.helped me to realize that I needed a far more creative outlet to be successful in. I can truly say that without J.T.'s help, I certainly would not be where I am today. I'm more aware of my life and the people in it...I absolutely love my job and really feel successful. I owe an immense amount of gratitude to J.T. for getting me to this place in my life. - Danielle H. The information in this book is so on target, I wish I'd found it earlier in my career.I can't begin to express what it is like to have finally found not just the reasons, but the solutions, to my past career disappointments.- John T.

Digital Marketing Strategies- Do's and Don'ts. What points we have to keep in our mind while doing social media for your page. Engagement of user is must.

A state-of-the-art guide to the world of library and information science that gives readers valuable insights into the field and practical tools to succeed in it. As the field of information science continues to evolve, professional-level opportunities in traditional librarianship—especially in school and public libraries—have stalled and contracted, while at the same time information-related opportunities in non-library settings continue to expand. These two coinciding trends are opening up many new job opportunities for LIS professionals, but the challenge lies in helping them (and LIS students) understand how to align their skills and mindsets with these new opportunities.The new edition of G. Kim Dority's Rethinking Information Work: A Career Guide for Librarians and Other Information Professionals gives readers helpful information on self-development, including learning to thrive on change, using key career skills like professional networking and brand-building, and how to make wise professional choices. Taking readers through a planning process that starts with self-examination and ends in creating an actionable career path, the book presents an expansive approach that considers all LIS career possibilities and introduces readers to new opportunities. This guide is appropriate for those embarking on careers in library and information science as well as those looking to make a change, providing career design strategies that can be used to build a lifetime of career opportunity.

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Help Wanted! If you're aiming for a new job in 2015, you're in luck. The economy is expected to add hundreds of thousands of new jobs this year, many of them high-paying positions in almost every industry sector. But in order to land that great new job, you also need a plan, and strategies to help you market yourself both online and off. No matter if you're out of work and searching for a new job - or you're looking to make a job or career change - you're going to need help. It's a super competitive employment market - especially for the best jobs - and you need know the best ways of standing out and catching the eye of a recruiter or employer. All of this and more is covered in Top Job Search Strategies For 2015. The book is loaded with valuable tips and strategies to help you locate your ideal job, research potential employers, set up online profiles, build a personal network, and much more. So don't sit on the sidelines any longer. Purchase this book, and be on your way to finding a great new job in 2015!

Women Leaders - The Power of Working Abroad will benefit those committed to broadening the ranks of leadership and women aspiring to fast track a career. Working and living abroad is the most powerful development approach to diversify talent pipelines to address the swelling talent shortage and leadership crisis. The authors combine their expertise with the advice of women in senior expatriate roles (WiSER) from all corners of the globe to empower women to overcome barriers slowing their career progression. This gives women an edge to succeed in international assignments by decreasing ramp-up time, enabling a smoother work transition, and promoting high performance quickly. This book makes the opportunity to accelerate women into leadership pipelines, by working and living abroad, accessible to all.