Business to Business Direct Marketing
Title | Business to Business Direct Marketing PDF eBook |
Author | Robert W. Bly |
Publisher | McGraw Hill Professional |
Total Pages | 424 |
Release | 1998 |
Genre | Business & Economics |
ISBN | 9780844232430 |
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
The Fundamentals of Business-to-Business Sales & Marketing
Title | The Fundamentals of Business-to-Business Sales & Marketing PDF eBook |
Author | John Coe |
Publisher | McGraw Hill Professional |
Total Pages | 259 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 0071408797 |
Publisher Description
No B.S. Direct Marketing
Title | No B.S. Direct Marketing PDF eBook |
Author | Dan S. Kennedy |
Publisher | Entrepreneur Press |
Total Pages | 196 |
Release | 2013-04-01 |
Genre | Business & Economics |
ISBN | 1613082320 |
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Business to Business Marketing
Title | Business to Business Marketing PDF eBook |
Author | Nick Ellis |
Publisher | Oxford University Press, USA |
Total Pages | 381 |
Release | 2010-11-25 |
Genre | Business & Economics |
ISBN | 0199551685 |
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Business to Business Direct Marketing
Title | Business to Business Direct Marketing PDF eBook |
Author | Bernard A. Goldberg |
Publisher | |
Total Pages | 456 |
Release | 1987 |
Genre | Direct marketing |
ISBN |
Direct Marketing Management
Title | Direct Marketing Management PDF eBook |
Author | Mary Lou Roberts |
Publisher | Prentice Hall International (UK) |
Total Pages | 472 |
Release | 1999 |
Genre | Business & Economics |
ISBN | 9780130804341 |
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Business-to-business Internet Marketing
Title | Business-to-business Internet Marketing PDF eBook |
Author | Susan K. Jones |
Publisher | Maximum Press |
Total Pages | 366 |
Release | 2009 |
Genre | Industrial marketing |
ISBN | 1931644691 |
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.