Business Essentials for Strategic Communicators
Title | Business Essentials for Strategic Communicators PDF eBook |
Author | M. Ragas |
Publisher | Springer |
Total Pages | 202 |
Release | 2014-12-17 |
Genre | Computers |
ISBN | 1137385332 |
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Business Essentials for Strategic Communicators
Title | Business Essentials for Strategic Communicators PDF eBook |
Author | M. Ragas |
Publisher | Springer |
Total Pages | 202 |
Release | 2014-12-17 |
Genre | Computers |
ISBN | 1137385332 |
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Business Acumen for Strategic Communicators
Title | Business Acumen for Strategic Communicators PDF eBook |
Author | Matthew W. Ragas |
Publisher | Emerald Group Publishing |
Total Pages | 311 |
Release | 2021-03-01 |
Genre | Business & Economics |
ISBN | 1838676619 |
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Business for Communicators
Title | Business for Communicators PDF eBook |
Author | Sandra Duhé |
Publisher | Routledge |
Total Pages | 253 |
Release | 2021-08-30 |
Genre | Business & Economics |
ISBN | 1000433609 |
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Strategic Communication in Business and the Professions
Title | Strategic Communication in Business and the Professions PDF eBook |
Author | Dan O'Hair |
Publisher | |
Total Pages | 546 |
Release | 1998 |
Genre | Business communication |
ISBN |
On business communication
Mastering Business for Strategic Communicators
Title | Mastering Business for Strategic Communicators PDF eBook |
Author | Matthew W. Ragas |
Publisher | Emerald Group Publishing |
Total Pages | 320 |
Release | 2017-11-14 |
Genre | Business & Economics |
ISBN | 1787149528 |
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Business Essentials for Strategic Communicators
Title | Business Essentials for Strategic Communicators PDF eBook |
Author | M. Ragas |
Publisher | Springer |
Total Pages | 211 |
Release | 2014-12-17 |
Genre | Computers |
ISBN | 1137385332 |
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.