Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

People in other cultures don't always think and act the way you do. If you try to do business your way in their culture, you will make mistakes. And mistakes have consequences. Some will be merely embarrassing, others will be deeply frustrating, and still others will cost you dearly. This book describes 50 common cultural mistakes made in business settings in the form of short (8-10 line) conversations and shows you, 1) that there's always a reason why people do the strange things they do, 2) the reason is almost never to upset you, and 3) there's always a way forward - The Fix. Craig Storti, a nationally known figure in the field of intercultural communications, and author of 7 books, presents and deconstructs conversations between Americans and citizens of 10 of the world's largest economies, the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. He also provides five easily applicable steps to cultural competence - a framework readers can apply to identify cultural differences and communicate and act more effectively and appropriately. If you are an American doing business in any of the ten locations featured, if you come from one of these countries and work with Americans, or if you do business with any of these folks, this book will save you a great deal of confusion and frustration.

hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues. It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment. Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how: Intel’s powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.

People in other cultures don't always think and act the way you do. If you try to do business your way in their culture, you will make mistakes. And mistakes have consequences. Some will be merely embarrassing, others will be deeply frustrating, and still others will cost you dearly. This book describes 50 common cultural mistakes made in business settings in the form of short (8-10 line) conversations and shows you, 1) that there's always a reason why people do the strange things they do, 2) the reason is almost never to upset you, and 3) there's always a way forward - The Fix. Craig Storti, a nationally known figure in the field of intercultural communications, and author of 7 books, presents and deconstructs conversations between Americans and citizens of 10 of the world's largest economies, the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. He also provides five easily applicable steps to cultural competence - a framework readers can apply to identify cultural differences and communicate and act more effectively and appropriately. If you are an American doing business in any of the ten locations featured, if you come from one of these countries and work with Americans, or if you do business with any of these folks, this book will save you a great deal of confusion and frustration.

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.

This text takes a business-case approach to looking at cross-cultural business practices and values, and how these affect international business conduct. A task-based, self-explanatory text, this work draws on students' critical thinking skills and should also develop their oral skills.

Despite all we hear about the "borderless world," differing business customs and practices in fact continue to be invisible barriers to global trade. Cross-Cultural Business Behavior shows business executives how to overcome these unseen obstacles to international success.