Learn the art of building robust and powerful recommendation engines using R About This Book Learn to exploit various data mining techniques Understand some of the most popular recommendation techniques This is a step-by-step guide full of real-world examples to help you build and optimize recommendation engines Who This Book Is For If you are a competent developer with some knowledge of machine learning and R, and want to further enhance your skills to build recommendation systems, then this book is for you. What You Will Learn Get to grips with the most important branches of recommendation Understand various data processing and data mining techniques Evaluate and optimize the recommendation algorithms Prepare and structure the data before building models Discover different recommender systems along with their implementation in R Explore various evaluation techniques used in recommender systems Get to know about recommenderlab, an R package, and understand how to optimize it to build efficient recommendation systems In Detail A recommendation system performs extensive data analysis in order to generate suggestions to its users about what might interest them. R has recently become one of the most popular programming languages for the data analysis. Its structure allows you to interactively explore the data and its modules contain the most cutting-edge techniques thanks to its wide international community. This distinctive feature of the R language makes it a preferred choice for developers who are looking to build recommendation systems. The book will help you understand how to build recommender systems using R. It starts off by explaining the basics of data mining and machine learning. Next, you will be familiarized with how to build and optimize recommender models using R. Following that, you will be given an overview of the most popular recommendation techniques. Finally, you will learn to implement all the concepts you have learned throughout the book to build a recommender system. Style and approach This is a step-by-step guide that will take you through a series of core tasks. Every task is explained in detail with the help of practical examples.

This second edition of a well-received text, with 20 new chapters, presents a coherent and unified repository of recommender systems’ major concepts, theories, methodologies, trends, and challenges. A variety of real-world applications and detailed case studies are included. In addition to wholesale revision of the existing chapters, this edition includes new topics including: decision making and recommender systems, reciprocal recommender systems, recommender systems in social networks, mobile recommender systems, explanations for recommender systems, music recommender systems, cross-domain recommendations, privacy in recommender systems, and semantic-based recommender systems. This multi-disciplinary handbook involves world-wide experts from diverse fields such as artificial intelligence, human-computer interaction, information retrieval, data mining, mathematics, statistics, adaptive user interfaces, decision support systems, psychology, marketing, and consumer behavior. Theoreticians and practitioners from these fields will find this reference to be an invaluable source of ideas, methods and techniques for developing more efficient, cost-effective and accurate recommender systems.

Designing algorithms to recommend items such as news articles and movies to users is a challenging task in numerous web applications. The crux of the problem is to rank items based on users' responses to different items to optimize for multiple objectives. Major technical challenges are high dimensional prediction with sparse data and constructing high dimensional sequential designs to collect data for user modeling and system design. This comprehensive treatment of the statistical issues that arise in recommender systems includes detailed, in-depth discussions of current state-of-the-art methods such as adaptive sequential designs (multi-armed bandit methods), bilinear random-effects models (matrix factorization) and scalable model fitting using modern computing paradigms like MapReduce. The authors draw upon their vast experience working with such large-scale systems at Yahoo! and LinkedIn, and bridge the gap between theory and practice by illustrating complex concepts with examples from applications they are directly involved with.

This book comprehensively covers the topic of recommender systems, which provide personalized recommendations of products or services to users based on their previous searches or purchases. Recommender system methods have been adapted to diverse applications including query log mining, social networking, news recommendations, and computational advertising. This book synthesizes both fundamental and advanced topics of a research area that has now reached maturity. The chapters of this book are organized into three categories: Algorithms and evaluation: These chapters discuss the fundamental algorithms in recommender systems, including collaborative filtering methods, content-based methods, knowledge-based methods, ensemble-based methods, and evaluation. Recommendations in specific domains and contexts: the context of a recommendation can be viewed as important side information that affects the recommendation goals. Different types of context such as temporal data, spatial data, social data, tagging data, and trustworthiness are explored. Advanced topics and applications: Various robustness aspects of recommender systems, such as shilling systems, attack models, and their defenses are discussed. In addition, recent topics, such as learning to rank, multi-armed bandits, group systems, multi-criteria systems, and active learning systems, are introduced together with applications. Although this book primarily serves as a textbook, it will also appeal to industrial practitioners and researchers due to its focus on applications and references. Numerous examples and exercises have been provided, and a solution manual is available for instructors.

Master a range of machine learning domains with real-world projects using TensorFlow for R, H2O, MXNet, and more Key FeaturesMaster machine learning, deep learning, and predictive modeling concepts in R 3.5Build intelligent end-to-end projects for finance, retail, social media, and a variety of domainsImplement smart cognitive models with helpful tips and best practicesBook Description R is one of the most popular languages when it comes to performing computational statistics (statistical computing) easily and exploring the mathematical side of machine learning. With this book, you will leverage the R ecosystem to build efficient machine learning applications that carry out intelligent tasks within your organization. This book will help you test your knowledge and skills, guiding you on how to build easily through to complex machine learning projects. You will first learn how to build powerful machine learning models with ensembles to predict employee attrition. Next, you’ll implement a joke recommendation engine and learn how to perform sentiment analysis on Amazon reviews. You’ll also explore different clustering techniques to segment customers using wholesale data. In addition to this, the book will get you acquainted with credit card fraud detection using autoencoders, and reinforcement learning to make predictions and win on a casino slot machine. By the end of the book, you will be equipped to confidently perform complex tasks to build research and commercial projects for automated operations. What you will learnExplore deep neural networks and various frameworks that can be used in RDevelop a joke recommendation engine to recommend jokes that match users’ tastesCreate powerful ML models with ensembles to predict employee attritionBuild autoencoders for credit card fraud detectionWork with image recognition and convolutional neural networks Make predictions for casino slot machine using reinforcement learningImplement NLP techniques for sentiment analysis and customer segmentationWho this book is for If you’re a data analyst, data scientist, or machine learning developer who wants to master machine learning concepts using R by building real-world projects, this is the book for you. Each project will help you test your skills in implementing machine learning algorithms and techniques. A basic understanding of machine learning and working knowledge of R programming is necessary to get the most out of this book.

An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.

This comprehensive encyclopedia, in A-Z format, provides easy access to relevant information for those seeking entry into any aspect within the broad field of Machine Learning. Most of the entries in this preeminent work include useful literature references.