The trademarks in this collection represent some of the finest graphic design to emanate from Britain between the wars. Author John Mendenhall has gathered over 280 trademarks and logos from the archives of the British Library and categorized them by subject. From the carefree exuberance of the twenties to the back-to-work ethic of the thirties, these trademarks reflect the moods and successes of industry prior to World War II and the advent of diversified, multi-national conglomerates. This book will serve as an inspiration for designers and commercial artists seeking source material beyond the abstract designs of the past twenty years and will fascinate anyone with its unique and often humorous glimpse back to a more innocent era in British life.

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

This book examines Australia’s sporting relationships with the Asian region during the interwar period. Until now, Australia’s sporting relationships with the Asian region have been neglected by scholars of Australian and Asian sports history, and the broader field of Australia’s Asian context. Concentrating on the period of the 1920s and 1930s – when sporting relationships between Australia and a number of Asian nations emerged in a variety of sports – this book demonstrates the depth of these previously under-examined connections. The book challenges, and complicates, the broader historiography of Australia’s Asian context – a historiography that has been strongly influenced by the White Australia Policy and the Pacific War. Why, for example, did white Australia so warmly welcome visiting Japanese sportsmen at a time when the Pacific region appeared to be inexorably sliding into a war that was informed by racial antagonisms? This book examines sporting relations between Australia and seven Asian countries (China, Japan, India, Netherlands East Indies, Philippines, Malaya and Singapore) and a range of sports including rugby, football, swimming, hockey, boxing, cricket and tennis. This book was published as a special issue of Sport in Society.

Founded in 1922, the British Broadcasting Corporation is probably the most well-known national radio corporation in the world, but the BBC is just part of the British radio picture. There are 'pirate' radio stations, community radio, commercial radio, and more recently, experimentation and development in the digital arena. All aspects of the 85 years of UK radio, from issues of regulation to the role played by commercial operators prior to World War II, are covered in this new book by SeOn Street. The A to Z of British Radio relates the history of this medium through a chronology, an introductory essay, a bibliography, and several hundred cross-referenced dictionary entries on the BBC and other companies, many of the specific stations, the more memorable programs and those who wrote for or appeared on them, and the administrative and technical aspects. This quick reference tool's structure and ease of navigation will have scholars, students, radio industry professionals, journalists, and critics turning to it again and again.