A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell

The authors explore strategies for fostering powerful cultures of innovation and creating breakthroughs. The text includes several profiles of MIT innovators.

Too often we live lives that we find unfulfilling, fail to reach our own potential, and neglect to practice creativity in our daily routines. Gay Hendricks's The Genius Zone offers a way to change that by tapping into your own innate creativity. Dr. Gay Hendricks broke new ground with his bestselling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap. In The Genius Zone, Hendricks introduces his brilliant exercise, the Genius Move, a simple, life-altering practice that allows readers to end negative thinking and thrive authentically. By using the Genius Move, readers will learn to spend more of their lives in their zone of genius—where creativity flows freely and they are actively pursuing the things that offer them fulfillment and satisfaction. Filled with hands-on exercises and personal stories from the author, The Genius Zone is an essential guide to creative fulfillment. If you are committed to bringing forth your innate genius and making your largest possible creative contribution, The Genius Zone will become a trusted companion for the journey.

Choose to be the best version of yourself—and keep on choosing it! For the first time, the world's leading mentor David C.M. Carter shares his most effective "breakthrough" secrets in this practical guide to becoming the best you can be. Previously only accessible to his handful of exclusive international clients, these strategies are the key to a more successful and happier you. By following them, you will learn how to identify and clarify your goals—and then achieve them in every area of your life. With simple easy-to-action "breakthroughs" outlined in each chapter, complete with how-to tools, you'll have no excuse to live anything less than the life you were destined to live.

You want people to stretch their limits, but your conversations meant to help them often fall flat or backfire, creating more resistance than growth. Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zone—the moment when the mind is most open to learning—to prompt people to think through problems, see situations more strategically, and transcend their limitations. Drawing on recent discoveries in the neuroscience of learning, Reynolds shows how to ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies will help you use discomfort in your conversations to create lasting changes and an enlivened workforce.

Rollback: The Red Army’s Winter Offensive along the Southwestern Strategic Direction, 1942–43 covers the period from mid-December 1942 to mid-February 1943, one of the most critical periods of the war on the Eastern Front. It was here that following the encirclement of an entire German army at Stalingrad, the Soviets sought to take advantage of the ruptured Axis front in southern Russia to finish off the Germans’ Italian and Hungarian allies and liberate the economically vital areas of eastern Ukraine. This study is drawn from a number of wartime and postwar articles, published by the General Staff’s directorate for the study of wartime experience. Also featured are documents relating to the operational-strategic conduct of the various operations, which were compiled and published after the fall of the Soviet Union. Several articles deal with the preparation for and conduct of the Southwestern Front’s Middle Don operation of December 1942. Originally intended as an ambitious offensive to cut off the German forces in the North Caucasus by driving on to Rostov, the operation was later reoriented to meet the threat of the German effort to relieve Stalingrad. The offensive not only accomplished its objective of turning back the German attack, thus dooming the Stalingrad garrison, but also destroyed the Italian army in the East as well. The Soviet Voronezh Front then struck further up the Don River, and in the Ostrogozhsk–Rossosh’ operation destroyed what remained of the Italian forces in the area, as well as the Hungarian army. This enabled the Red Army to capture Khar’kov and push nearly to the Dnepr River by mid-February, before being thrown back by a skillful German counteroffensive. The territorial results of this operation set the stage for the front’s subsequent Voronezh–Kastornoe operation, which enabled the Soviets to push as far west as Kursk before exhaustion and growing German resistance brought the offensive to a halt. Further to the south, the Soviets were able to capture Voroshilovgrad and penetrate into the industrial Donets Basin. The book also contains a detailed Soviet examination of the employment of tank and mechanized corps during the campaign. The conclusions reached here had a direct bearing on the restructuring of the Red Army’s tank armies in time for the summer campaign of 1943.