Blockchain is a technology that tends to be misunderstood by managers that need to make technology acquisition decisions. This book will provide readers with a basic understanding of blockchain and distributed ledger technology (DLT), the technologies that underpin it, and the technologies DLT is built upon. The book is purposefully not a book on how to code or explore other technical aspects of blockchain (other than the fundamentals). Rather, it provides managers with the basic understanding of the architectures and consensus algorithms, how they work, the design trade-offs of each architecture type, and what problems and use cases the core characteristics of DLT are best suited to solve ─ providing business managers with the core information they need to ask the right questions of vendors when making business value assessments and acquisition decisions.

Blockchain technology has the ability to disrupt industries and transform business models since all intermediaries and stakeholders can now interact with little friction and at a fraction of the current transaction costs. Using blockchain technology, firms can undergo new applications and processes by pursuing transparency and control, low bureaucracy, trustless relationships, high standards of responsibility, and sustainability. As a result, business and organizations can successfully implement blockchain to grant transparency to consumers and end-users; remove challenges linked to pollution, frauds, human rights, abuse, and other inefficiencies; as well as guaranteed traceability of goods and services by univocally identifying the provenance inputs' quantity and quality along with their treatment and origin. Blockchain Technology Applications in Businesses and Organizations reveals the true advantages that blockchain entails for firms by creating transparent and digital transactions, resolves conflicts and exceptions, and provides incentive-based mechanisms and smart contracts. This book seeks to create a clear understanding of blockchain's applications such that business leaders can see and evaluate its real advantages. Blockchain is then analyzed not from the typical perspective of financial tools using cryptocurrencies and bitcoins but from the perspective of the business advantages for business and organizations. Specifically, the book highlights the advantages of blockchain across different segments and industries by analyzing specific aspects like procurement, manufacturing, contracts, inventory, logistics, operations, sustainability, technology, and innovation. It is an essential reference source for managers, executives, IT specialists, students, operations managers, supply chain managers, project managers, technology managers, academicians, and researchers.

Blockchain technology has the potential to utterly transform supply chains, streamline processes, and improve the whole of security. Manufacturers across the globe face challenges with forecasting demand, controlling inventory, and accelerating digital transformation to cater to the challenges of changing market dynamics and evolving customer expectations. Hence, blockchain should be seen as an investment in future-readiness and customer-centricity, not as an experimental technology. Utilizing Blockchain Technologies in Manufacturing and Logistics Management explores the strengths of blockchain adaptation in manufacturing industries and logistics management, which include product traceability, supply chain transparency, compliance monitoring, and auditability, and also examines the current open issues and future research trends of blockchain. Leveraging blockchain technology into a manufacturing enterprise can enhance its security and reduce the rates of systematic failures. Covering topics such as fraud detection, Industry 4.0, and security threats, this book is a ready premier reference for graduate and post-graduate students, academicians, researchers, industrialists, consultants, and entrepreneurs, as well as micro, small, and medium enterprises.

The book aims to showcase the basics of both IoT and Blockchain for beginners as well as their integration and challenge discussions for existing practitioner. It aims to develop understanding of the role of blockchain in fostering security. The objective of this book is to initiate conversations among technologists, engineers, scientists, and clinicians to synergize their efforts in producing low-cost, high-performance, highly efficient, deployable IoT systems. It presents a stepwise discussion, exhaustive literature survey, rigorous experimental analysis and discussions to demonstrate the usage of blockchain technology for securing communications. The book evaluates, investigate, analyze and outline a set of security challenges that needs to be addressed in the near future. The book is designed to be the first reference choice at research and development centers, academic institutions, university libraries and any institutions interested in exploring blockchain. UG/PG students, PhD Scholars of this fields, industry technologists, young entrepreneurs and researchers working in the field of blockchain technology are the primary audience of this book.

The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3–12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain’s powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.