Since its inception, blockchain has evolved to become a crucial trending technology that massively impacts the fast-paced digital world. It has been a game-changing technology that is underpinned with cryptocurrencies like Ethereum and Bitcoin that eventually closed the doors for hacking activities. As blockchain is utilized across areas such as banking, voting, finance, healthcare, and manufacturing, it is important to examine the current trends, difficulties, opportunities, and future directions in order to utilize its full potential. Blockchain Technologies and Applications for Digital Governance addresses the impacts and future trends of blockchain, particularly for digital governance, and demonstrates the applications of blockchain in digital governance using case studies. Covering a range of topics from cybersecurity to real estate tokenization, it is ideal for industry professionals, researchers, academicians, instructors, practitioners, and students.

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Blockchain is a technology that transcends cryptocurrencies. There are other services in different sectors of the economy that can benefit from the trust and security that blockchains offer. For example, financial institutions are using blockchains for international money transfer, and in logistics, it has been used for supply chain management and tracking of goods. As more global companies and governments are experimenting and deploying blockchain solutions, it is necessary to compile knowledge on the best practices, strategies, and failures in order to create a better awareness of how blockchain could either support or add value to other services. Cross-Industry Use of Blockchain Technology and Opportunities for the Future provides emerging research highlighting the possibilities inherent in blockchain for different sectors of the economy and the added value blockchain can provide for the future of these different sectors. Featuring coverage on a broad range of topics such as data privacy, information sharing, and digital identity, this book is ideally designed for IT specialists, consultants, design engineers, cryptographers, service designers, researchers, academics, government officials, and industry professionals.

This book discusses blockchain technology and its potential applications in digital government and the public sector. With its robust infrastructure and append-only record system, blockchain technology is being increasingly employed in the public sector, specifically where trustworthiness and security are of importance. Written by leading scholars and practitioners, this edited volume presents challenges, benefits, regulations, frameworks, taxonomies, and applications of blockchain technology in the public domain. Specifically, the book analyzes the implementation of blockchain technologies in the public sector and the potential reforms it would bring. It discusses emerging technologies and their role in the implementation of blockchain technologies in the public sector. The book details the role of blockchain in the creation of public value in the delivery of public sector services. The book analyzes effects, impacts, and outcomes from the implementation of blockchain technologies in the public sector in select case studies. Providing up-to-date information on important developments regarding blockchain in government around the world, this volume will appeal to academics, researchers, policy-makers, public managers, international organizations, and technical experts looking to understand how blockchain can enhance public service delivery.

Blockchain technology has the ability to disrupt industries and transform business models since all intermediaries and stakeholders can now interact with little friction and at a fraction of the current transaction costs. Using blockchain technology, firms can undergo new applications and processes by pursuing transparency and control, low bureaucracy, trustless relationships, high standards of responsibility, and sustainability. As a result, business and organizations can successfully implement blockchain to grant transparency to consumers and end-users; remove challenges linked to pollution, frauds, human rights, abuse, and other inefficiencies; as well as guaranteed traceability of goods and services by univocally identifying the provenance inputs' quantity and quality along with their treatment and origin. Blockchain Technology Applications in Businesses and Organizations reveals the true advantages that blockchain entails for firms by creating transparent and digital transactions, resolves conflicts and exceptions, and provides incentive-based mechanisms and smart contracts. This book seeks to create a clear understanding of blockchain's applications such that business leaders can see and evaluate its real advantages. Blockchain is then analyzed not from the typical perspective of financial tools using cryptocurrencies and bitcoins but from the perspective of the business advantages for business and organizations. Specifically, the book highlights the advantages of blockchain across different segments and industries by analyzing specific aspects like procurement, manufacturing, contracts, inventory, logistics, operations, sustainability, technology, and innovation. It is an essential reference source for managers, executives, IT specialists, students, operations managers, supply chain managers, project managers, technology managers, academicians, and researchers.

Blockchain is emerging as a powerful technology, which has attracted the wider attention of all businesses across the globe. In addition to financial businesses, IT companies and business organizations are keenly analyzing and adapting this technology for improving business processes. Security is the primary enterprise application. There are other crucial applications that include creating decentralized applications and smart contracts, which are being touted as the key differentiator of this pioneering technology. The power of any technology lies in its ecosystem. Product and tool vendors are building and releasing a variety of versatile and robust toolsets and platforms in order to speed up and simplify blockchain application development, deployment and management. There are other infrastructure-related advancements in order to streamline blockchain adoption. Cloud computing, big data analytics, machine and deep learning algorithm, and connected and embedded devices all are driving blockchain application development and deployment. Blockchain Technology and Applications illustrates how blockchain is being sustained through a host of platforms, programming languages, and enabling tools. It examines: Data confidential, integrity, and authentication Distributed consensus protocols and algorithms Blockchain systems design criteria and systems interoperability and scalability Integration with other technologies including cloud and big data It also details how blockchain is being blended with cloud computing, big data analytics and IoT across all industry verticals. The book gives readers insight into how this path-breaking technology can be a value addition in several business domains ranging from healthcare, financial services, government, supply chain and retail.

This book serves as a reference for scholars, researchers and practitioners to update their knowledge on methodologies, theoretical analyses, modeling, simulation and empirical studies on blockchain technologies and cryptocurrencies. Chapters on the evolving theory and practice related to distributed ledger technologies and peer-to-peer digital currencies are intended to provide comprehensive coverage and understanding of their uses within the technological, business, and organizational domains.The contributions from this volume also provide a thorough examination of blockchains and cryptocurrencies with respect to issues of management, governance, trust and privacy, and interoperability.Contributed by a diverse range of authors from both academia and professional fields, this reference book presents frontier research in the fields of blockchains and cryptocurrencies.