This clever format delivers five unique color-learningexperiences for baby, and uses objects common to baby’s world to introduce the important concept of color.

This enchanting board book is designed to introduce youngsters to the world of color and to assist in the understanding of the significance of color in their everyday world. With beautiful illustrations and captivating photographs of familiar objects, youngsters will learn to recognize the wonderful world of color all around us! Baby Einstein Books is an imprint of developmentally appropriate, interactive books designed to introduce children ages 0-3 to classic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images, beautiful photography, and bold illustrations with multilayered text will captivate and stimulate babies and young children. This “humanities for babies” program, based on the award-winning video series, taps into the natural learning potential of young children—and their parents’ aspirations for them. The Baby Einstein Company, founded in 1997 by stay-at-home mom Julie Aigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards, and puppets, and has received several awards and citations for its work. The company is extending its brand through sales in the mass market, as well as through its licensing relationship with Hasbro for toys. Other licensing relationships in interactive multimedia and television are in the works.

Spin the wheels to mix colors and explore the rainbow with Baby Einstein friends! Six easy-to-spin wheels encourage curiosity and keep little hands engaged at story time.

In this novelty board book, young children will have fun learning colors in a very hands-on way. The unique design of this charming board book helps build young childrens ability to sort and classify colors and objects. Each spread in this book features beautiful photographs of familiar objects revealed through die-cut windows. Baby is prompted to guess the color of the object and then slide the corresponding flap for the answer. This interactive learning book will delight youngsters as they explore the concept of colors in their everyday world while building essential vocabulary skills.

An introduction to the words and forms of shapes.

Spin the wheels to mix colors and explore the rainbow with Baby Einstein friends! Six easy-to-spin wheels encourage curiosity and keep little hands engaged at story time.

Young children learn simple concepts of color with this fabric rattle book that shows a different color on each page contributing to a special portrait being painted by Claude the Zebra. Includes a lift-the-flap element on the last page. Washable. Full color. Consumable.