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Poultry Quality Evaluation: Quality Attributes and Consumer Values provides a new reference source that covers these aspects with the same scientific authority as texts on traditional poultry meat quality values. The book's first section explores new developments in our understanding of how muscle structure affects the eating qualities of cooked meat. The second section highlights new techniques for measuring, predicting, and producing poultry meat quality and how these new techniques help us minimize variability in eating quality and/or maximize value. The final section identifies the current qualities of consumer and public perceptions, including what is sustainable, ethical, desirable, and healthy in poultry production and consumption. Brings together top researchers in the field to provide a comprehensive overview of the new elements of poultry quality evaluation Provides a comprehensive reference source on poultry with the same scientific authority as texts on more broad traditional meat quality values Contains contributions from editors who are very well known and highly respected in the field

The United Nations has recently released population projections suggesting that the global population will reach 9.7 billion by 2050 and exceed 11 billion by 2100. The increase in the world population may lead to food shortages, especially that of food protein. A variety of food protein alternatives have been developed and launched to the market to solve the problem of diminishing resources, particularly of land and water. In fact, animal protein has become a target in recent times for its greenhouse gas emissions. However, the UN has projected a steady increase in demand for poultry meat over the upcoming decades. The main demand will be from middle class and low-income families in particular and is due mainly to its high production efficiency for inexpensive, good-quality proteins. Nonetheless, due to limited resources, the poultry meat produced must be of high quality to ensure food security and minimize food waste.

At present, less than 30% of researchers worldwide are women. Long-standing biases and gender stereotypes discourage girls and women from pursuing a career in science, technology, engineering and mathematics (STEM) research. Science and gender equality are, however, essential to ensure sustainable development. Although underrepresented, and often unacknowledged, female researchers have been crucial to scientific advances. In order to change traditional mindsets, gender equality must be promoted, stereotypes defeated, and girls and women should be encouraged to pursue STEM careers.