In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an art form and a social institution that matters to millions of people worldwide.

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.

Research Methods and Statistics in Psychology provides students with the most readable and comprehensive survey of research methods, statistical concepts and procedures in psychology today. Assuming no prior knowledge, this bestselling text takes you through every stage of your research project, giving advice on planning and conducting studies, analysing data and writing up reports, both quantitative and qualitative. It incorporates diversity and includes a large section on cross-cultural psychology methods and issues. The book continues its long tradition of integrating qualitative issues into methods chapters as well as providing two chapters dedicated to qualitative methods. It provides clear coverage of experimental, interviewing and observational methods; psychological testing; and statistical procedures which include nominal-level tests, ordinal and interval two-condition tests, simple and multi-factorial ANOVA designs, correlation, multiple regression, log linear analysis, factor analysis and, new with this edition, logistic regression. It features detailed and illustrated SPSS instructions for all these and other procedures, eliminating the need for an extra SPSS textbook. New edition features include: • Logistic regression. • Greater detail of online research methods. • Expanded coverage of report writing guidelines. • Concepts illustrated with up-to-date published research examples. • Instructor and Student Resource website signposted throughout the book to improve student usability. Each chapter contains a glossary, key terms and newly integrated exercises, ensuring that key concepts are understood. This book is extended and enhanced by a fully updated and refreshed Instructor and Student Resource website, which includes: • A collection of interactive multiple-choice questions with detailed feedback, providing the opportunity to test understanding at different levels. • Practical exercises that give students the opportunity to put their learning into practice. • Links to further reading and sources to expand knowledge. • Test banks for each chapter to save instructors time. Access the website at: www.routledge.com/cw/coolican.

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