More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

A new illustrated edition of Sun Tzu's classic ancient Chinese meditation on military strategy and human psychology, with a new commentary that highlight its continued relevance for modern readers. Poetic and immensely readable, The Art of War was written 2,500 years ago and the military manual is still relevant today. A fascinating historical document that sheds light on ancient warfare, it is also a profound meditation on human psychology, interrogating the subjects of leadership, self-discipline and self-awareness. This new edition of the classic work is specially designed for modern readers. It includes an insightful introduction to the historical and philosophical context, and is accompanied by explanation and analysis of how Sun Tzu's lessons have been applied in some of the world's most famous battles. Renowned strategists from Field Marshal Montgomery to General Schwarzkopf have cited the book as an inspiration. The ancient text, attributed to Sun Tzu, is divided into 13 chapters that provide a logical and strategic approach to conflict and competition. Each focuses on a different aspect of warfare, including the importance of planning, managing your forces, decision-making, knowing your strengths and weaknesses, the art of deception and understanding the power of information. This edition, featuring more than 28 evocative photographs, offers a new perspective on a classic work and enables new generations to discover The Art of War and find new applications for the wisdom of Sun Tzu.

Sun Tzu's Art of War is the most famous, and the most thought-provoking, work of strategy ever written. The profound insights of this book have endured for over two thousand years, and they continue to reward careful study. The Military Methods of Sun Pin, the great-grandson of Sun Tzu, is a brilliant elaboration on his ancestor's work, which has been lost for nearly two millennia. Presented here together for the first time are the greatest of the ancient Chinese classics of strategic thought: The Complete Art of War.The Sun family writings on strategy represent a unique contribution to our understanding of human affairs. By unveiling the complex, often unexpected, interrelationships of armies locked in battle, their wisdom reveals the enduring principles of success in the struggle of life itself.With a unique index to the essential principles of strategy, and Sawyer's thoughtful chapter-by-chapter commentaries, The Complete Art of War is designed to guide the reader to new insights into the nature of human conflict and a greater understanding of every field of human activity, from playing the game of politics to building a successful marriage, from closing a deal to managing a large organization, and even from making war to making peace.

An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

The author clarifies the Sun Tzu text without compromising the subtlety of thought needed to master it. He taps into Sun Tzu's own source material and examines contemporary battle fields within context of his philosophies to help you profit from his wisdom.

Decisions: You make hundreds every day, but do you really know how they are made? When can you trust fast, intuitive judgment, and when is it biased? How can you transform your thinking to help avoid overconfidence and become a better decision maker? Thinking, Fast and Slow ...in 30 Minutes is the essential guide to quickly understanding the fundamental components of decision making outlined in Daniel Kahneman's bestselling book, Thinking, Fast and Slow. Understand the key ideas behind Thinking, Fast and Slow in a fraction of the time: Concise chapter-by-chapter synopses Essential insights and takeaways highlighted Illustrative case studies demonstrate Kahneman's groundbreaking research in behavioral economics In Thinking, Fast and Slow, Daniel Kahneman, best-selling author and recipient of the Nobel Prize in Economics, has compiled his many years of groundbreaking research to offer practical knowledge and insights into how people's minds make decisions. Challenging the standard model of judgment, Kahneman aims to enhance the everyday language about thinking to more accurately discuss, diagnose, and reduce poor judgment. Thought, Kahneman explains, has two distinct systems: the fast and intuitive System 1, and the slow and effortful System 2. Intuitive decision making is often effective, but in Thinking, Fast and Slow Kahneman highlights situations in which it is unreliable-when decisions require predicting the future and assessing risks. Presenting a framework for how these two systems impact the mind, Thinking, Fast and Slow reveals the far-reaching impact of cognitive biases-from creating public policy to playing the stock market to increasing personal happiness-and provides tools for applying behavioral economics toward better decision making. A 30 Minute Expert Summary of Thinking, Fast and Slow Designed for those whose desire to learn exceeds the time they have available, the Thinking, Fast and Slow expert summary helps readers quickly and easily become experts ...in 30 minutes.

A manual on the rational planning and conduct of military operations written over two millennia ago in China.