Complete Guide to the Art & Soul of Common Sense in Business in America

As the second title in Sur LaTable's namesake cookbook series, "The Art & Soul of Baking" focuses on the largest specialty demographic within the culinary market--baking.

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.

With her trademark humor, enthusiasm, and no-nonsense guidance, #1 New York Times bestselling author of E-Squared Pam Grout invites you on a yearlong "apprenticeship" to recognize and unleash your innate creativity. Making art does not necessarily mean painting a gallery-worthy still life or belting out a Grammy-winning song. It simply means finding a way to give your inner muse a voice in this world. Sure, there’s drawing, dancing, singing, and writing. But there’s also art to be made from creating your own pair of angel wings or inventing a new toy or curating your own at-home film festival. Each week features a project of self-examination, an inspirational message, a real-world example of a celebrity who has addressed similar obstacles, and three zany activities to awaken your infinite creativity. It’s time to declare the beat of your own drum.

Express yourself in a visual journal! With the ideas in this book, you will learn to create mixed media pages that express your soul and create a path to healing, internal freedom, and the sparking of passion. “Visual Journey Journaling” is an innovative artistic method taught by Rakefet Hadar and made up of seven elements: Intention, Magical Coincidence, Background, Images, Lines, Color, and Text. Visual Journey Journaling invites you to a fascinating world where you connect with your hidden inner artist to create "soul pages" using simple techniques and subtle guidelines to take a look inside yourself. Rakefet has taught these methods for many years, guiding even inexperienced artists to find and express the stories within themselves. In the first chapter of the book you will learn how to master the seven elements in your journal. There are many fun exercises and a step-by-step tutorial of how to start a simple journal. Next you will learn how to make a soul page with the seven elements. You will explore a variety of materials and how to work with them to find and create your pages. You will learn to build your journal and how to bind it into a finished book. Throughout the book and in the final section, you'll see and find the meanings in Rakefet's stunning private art journal pages and read her stories behind them.