Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

This timely text/reference reviews the state of the art of big data analytics, with a particular focus on practical applications. An authoritative selection of leading international researchers present detailed analyses of existing trends for storing and analyzing big data, together with valuable insights into the challenges inherent in current approaches and systems. This is further supported by real-world examples drawn from a broad range of application areas, including healthcare, education, and disaster management. The text also covers, typically from an application-oriented perspective, advances in data science in such areas as big data collection, searching, analysis, and knowledge discovery. Topics and features: Discusses a model for data traffic aggregation in 5G cellular networks, and a novel scheme for resource allocation in 5G networks with network slicing Explores methods that use big data in the assessment of flood risks, and apply neural networks techniques to monitor the safety of nuclear power plants Describes a system which leverages big data analytics and the Internet of Things in the application of drones to aid victims in disaster scenarios Proposes a novel deep learning-based health data analytics application for sleep apnea detection, and a novel pathway for diagnostic models of headache disorders Reviews techniques for educational data mining and learning analytics, and introduces a scalable MapReduce graph partitioning approach for high degree vertices Presents a multivariate and dynamic data representation model for the visualization of healthcare data, and big data analytics methods for software reliability assessment This practically-focused volume is an invaluable resource for all researchers, academics, data scientists and business professionals involved in the planning, designing, and implementation of big data analytics projects. Dr. Mohammed M. Alani is an Associate Professor in Computer Engineering and currently is the Provost at Al Khawarizmi International College, Abu Dhabi, UAE. Dr. Hissam Tawfik is a Professor of Computer Science in the School of Computing, Creative Technologies & Engineering at Leeds Beckett University, UK. Dr. Mohammed Saeed is a Professor in Computing and currently is the Vice President for Academic Affairs and Research at the University of Modern Sciences, Dubai, UAE. Dr. Obinna Anya is a Research Staff Member at IBM Research – Almaden, San Jose, CA, USA.

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Application of Big Data and Business Analytics uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

This book is a wonderful collection of chapters that posits how managers need to cope in the Big Data era. It highlights many of the emerging developments in technologies, applications, and trends related to management’s needs in this Big Data era. —Dr. Jay Liebowitz, Harrisburg University of Science and Technology This book presents some meaningful work on Big Data analytics and its applications. Each chapter generates helpful guidance to the readers on Big Data analytics and its applications, challenges, and prospects that is necessary for organizational strategic direction. —Dr. Alex Koohang, Middle Georgia State University Big Data is a concept that has caught the attention of practitioners, academicians, and researchers. Big Data offers organizations the possibility of gaining a competitive advantage by managing, collecting, and analyzing massive amounts of data. As the promises and challenges posed by Big Data have increased over the past decade, significant issues have developed regarding how data can be used for improving management. Big Data can be understood as large amounts of data generated by the Internet and a variety of connected smart devices and sensors. This book discusses the main challenges posed by Big Data in a manner relevant to both practitioners and scholars. It examines how companies can leverage Big Data analytics to act and optimize the business. This book brings together the theory and practice of management in the era of Big Data. It offers a look at the current state of Big Data, including a comprehensive overview of both research and practical applications. By bringing together conceptual thinking and empirical research on the nature, meaning, and development of Big Data in management, this book unifies research on Big Data in management to stimulate new directions for academic investigation as well as practice.

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.