The art. The craft. The business. Animation Writing and Development takes students and animation professionals alike through the process of creating original characters, developing a television series, feature, or multimedia project, and writing professional premises, outlines and scripts. It covers the process of developing presentation bibles and pitching original projects as well as ideas for episodes of shows already on the air. Animation Writing and Development includes chapters on animation history, on child development (writing for kids), and on storyboarding. It gives advice on marketing and finding work in the industry. It provides exercises for students as well as checklists for professionals polishing their craft. This is a guide to becoming a good writer as well as a successful one.

In recent years, the world of animation has expanded far beyond the Saturday morning cartoons that generations of Americans grew up watching. Recent years have seen a boom in animation—hit prime-time television series, blockbuster cutting-edge digitally animated features, conventional animation. The expanding market is luring writers who have an eye toward the future and an eagerness to work in a medium where the only limit is the depth on one’s imagination. With step-by-step instructions and the insights of a seasoned veteran, award-winning animation writer Jeffrey Scott details the process of developing even the vaguest of ideas into a fully realized animation script. He details every stop on the road from inspiration to presentation, with sections on premises, outlines, treatments, description, and dialogue, and much more.

Writing for Animation, Comics, and Games explains the practical aspects of creating scripts for animation, comics, graphic novels, and computer games. It details how you can create scripts that are in the right industry format, and follow the expected rules for you to put your best foot forward to help you break-in to the trade. This book explains approaches to writing for exterior storytelling (animation, games); interior/exterior storytelling (comics and graphic novels), as well as considerations for non-linear computer games in the shortest, pithiest, and most economical way. The author offers insider's advice on how you can present work as professional, how to meet deadlines, how visual writing differs from prose, and the art of collaboration.

Voice Over for Animation takes animation and voice-over students and professionals alike through the animated voice-over world. The book provides information, exercises, and advice from professional voice-over artists. Now you can develop your own unique characters, and learn techniques to exercise your own voice gain the versatility you need to compete. You can also learn how to make a professional sounding demo CD, and find work in the field. The accompanying downloadable resources are professionally recorded, and feature: scripts, Animation Talent Agent interviews, Casting Director interviews and Interviews with Animation Voice-Over Artists like Nancy Cartwright (Bart, The Simpsons) and Cathy Cavadini (Blossom, Power Puff Girls) and Bill Farmer (Goofy). This is an invaluable resource for animators and voice-over artists.

The Basics Animation series follows on from the successful title The Fundamentals of Animation and offers a concise but comprehensive account of a number of definitions and approaches to script, drawing upon the available literature. The book adopts a straightforward approach that is diagnostic, advisory and characterized by a range of examples. Most importantly, Basics Animation- Scriptwriting seeks to promote the distinctiveness of animation as a form of expression, and provides a clear account of the choices and approaches available to the scriptwriter/animator/director, and the particularities of each model. Inevitably, some of these models will have common approaches, but equally, there will be localized variations dependent upon the definition/understanding of animation adopted by individuals, companies and studios.

Apple’s Core Animation framework enables Mac OS X, iPhone, and iPod touch developers to create richer, more visual applications–more easily than ever and with far less code. Now, there’s a comprehensive, example-rich, full-color reference to Core Animation for experienced OS X and iPhone developers who want to make the most of this powerful framework. Marcus Zarra and Matt Long reveal exactly what Core Animation can and can’t do, how to use it most effectively–and how to avoid misusing it. Building on your existing knowledge of Objective-C, Cocoa, and Xcode, they present expert techniques, insights, and downloadable code for all aspects of Core Animation programming, from keyframing to movie playback. Zarra and Long thoroughly review similarities and differences between Core Animation on the Mac and iPhone, helping you write code that can easily move between platforms. They also present a full chapter of innovative techniques and proven “rules of thumb” for optimizing Core Animation’s real-world performance. Coverage includes: Taking full advantage of Core Animation’s lightweight layers and views Using keyframes to gain complete control over your animations Creating startling effects with Core Animation transforms Leveraging Core Image’s powerful filtering capabilities from within Core Animation Playing QuickTime movies using Core Animation’s QTMovieLayer Using the OpenGL layer to achieve greater control over movie playback Integrating advanced Quartz Composer visualizations into your user interfaces How to use helper layers to draw gradients, composite shapes, and replicate sublayers Adding mouse and keyboard user interaction points, and much more...

Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential sketching, technical drawing and ideation techniques. With interviews and in-depth case studies from some of today's leading animators, including Bill Plympton, Glen Keane, Tori Davis and John Canemaker, this is a unique guide to turning your sketchbook - the world's cheapest, most portable pre-visualisation tool - into your own personal animation armory.