“An excellent study of evangelicalism” from the award-winning sociologist and author of Souls in Transition and Soul Searching (Library Journal). Evangelicalism is one of the strongest religious traditions in America today; twenty million Americans identify themselves with the evangelical movement. Given the modern pluralistic world we live in, why is evangelicalism so popular? Based on a national telephone survey and more than three hundred personal interviews with evangelicals and other churchgoing Protestants, this study provides a detailed analysis of the commitments, beliefs, concerns, and practices of this thriving group. Examining how evangelicals interact with and attempt to influence secular society, this book argues that traditional, orthodox evangelicalism endures not despite, but precisely because of, the challenges and structures of our modern pluralistic environment. This work also looks beyond evangelicalism to explore more broadly the problems of traditional religious belief and practice in the modern world. With its impressive empirical evidence, innovative theory, and substantive conclusions, American Evangelicalism will provoke lively debate over the state of religious practice in contemporary America. “Based on a three-year study of American evangelicals, Smith takes the pulse of contemporary evangelicalism and offers substantial evidence of a strong heartbeat . . . Evangelicalism is thriving, says Smith, not by being countercultural or by retreating into isolation but by engaging culture at the same time that it constructs, maintains and markets its subcultural identity. Although Smith depends heavily on sociological theory, he makes his case in an accessible and persuasive style that will appeal to a broad audience.” —Publishers Weekly

No living scholar has shaped the study of American religious history more profoundly than George M. Marsden. His work spans U.S. intellectual, cultural, and religious history from the seventeenth through the twenty-first centuries. This collection of essays uses the career of George M. Marsden and the remarkable breadth of his scholarship to measure current trends in the historical study of American evangelical Protestantism and to encourage fresh scholarly investigation of this faith tradition as it has developed between the eighteenth century and the present. Moving through five sections, each centered around one of Marsden’s major books and the time period it represents, the volume explores different methodologies and approaches to the history of evangelicalism and American religion. Besides assessing Marsden’s illustrious works on their own terms, this collection’s contributors isolate several key themes as deserving of fresh, rigorous, and extensive examination. Through their close investigation of these particular themes, they expand the range of characters and communities, issues and ideas, and contingencies that can and should be accounted for in our historical texts. Marsden’s timeless scholarship thus serves as a launchpad for new directions in our rendering of the American religious past.

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At the start of the twenty-first century, America was awash in a sea of evangelical talk. The Purpose Driven Life. Joel Osteen. The Left Behind novels. George W. Bush. Evangelicalism had become so powerful and pervasive that political scientist Alan Wolfe wrote of -a sense in which we are all evangelicals now.- Steven P. Miller offers a dramatically different perspective: the Bush years, he argues, did not mark the pinnacle of evangelical influence, but rather the beginning of its decline. The Age of Evangelicalism chronicles the place and meaning of evangelical Christianity in America since 1970, a period Miller defines as America's -born-again years.- This was a time of evangelical scares, born-again spectacles, and battles over faith in the public square. From the Jesus chic of the 1970s to the satanism panic of the 1980s, the culture wars of the 1990s, and the faith-based vogue of the early 2000s, evangelicalism expanded beyond churches and entered the mainstream in ways both subtly and obviously influential. Born-again Christianity permeated nearly every area of American life. It was broad enough to encompass Hal Lindsey's doomsday prophecies and Marabel Morgan's sex advice, Jerry Falwell and Jimmy Carter. It made an unlikely convert of Bob Dylan and an unlikely president of a divorced Hollywood actor. As Miller shows, evangelicalism influenced not only its devotees but its many detractors: religious conservatives, secular liberals, and just about everyone in between. The Age of Evangelicalism contained multitudes: it was the age of Christian hippies and the -silent majority, - of Footloose and The Passion of the Christ, of Tammy Faye Bakker the disgraced televangelist and Tammy Faye Messner the gay icon. Barack Obama was as much a part of it as Billy Graham. The Age of Evangelicalism tells the captivating story of how born-again Christianity shaped the cultural and political climate in which millions Americans came to terms with their times.

In this imaginative history of modern American evangelicalism, Molly Worthen offers a dramatic rethinking of the evangelical movement, arguing that it has been defined not by shared doctrines or politics, but by the struggle to reconcile head knowledge and heart religion in an increasingly secular America. -- Back cover.

Evangelicalism has left its indelible mark on American history, politics, and culture. It is also true that currents of American populism and politics have shaped the nature and character of evangelicalism. This story of evangelicalism in America is thus riddled with paradox. Despite the fact that evangelicals, perhaps more than any other religious group, have benefited from the First Amendment and the separation of church and state, several prominent evangelical leaders over the past half century have tried to abrogate the establishment clause of the First Amendment. And despite evangelicalism's legacy of concern for the poor, for women, and for minorities, some contemporary evangelicals have repudiated their own heritage of compassion and sacrifice stemming from Jesus' command to love the least of these. In Evangelicalism in America Randall Balmer chronicles the history of evangelicalism--its origins and development as well as its diversity and contradictions. Within this lineage Balmer explores the social varieties and political implications of evangelicalism's inception as well as its present and paradoxical relationship with American culture and politics. Balmer debunks some of the cherished myths surrounding this distinctly American movement while also prophetically speaking about its future contributions to American life.

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.