Examining the evolution of the popular ½-ton American pickup truck, from a basic utility vehicle, to stylish icon and North America’s best selling vehicle, this volume focuses on specifications, rarer makes and models, industry facts and figures, and optional equipment, via detailed text and previously unpublished images.

Examining the development of the popular ½-ton American pickup truck during the 60s, this book includes the numerous new alternative designs and engineering approaches. This volume also contains specifications, industry facts and figures, and optional equipment, via detailed text and previously unpublished images.

This highly visual study examines the important role of trucking in the growth of North America in the 1950s. With 120 images and evocative writing, it encapsulates the histories of the major, minor, obscure, but nonetheless historically significant truck manufacturers. Detailed captions and supportive text complement contemporary brochures, period literature, factory photos and over fifty new, unpublished color photos of restored examples to relate the importance of these historic vehicles.

Traces the development and unceasing popularity of the pickup truck in America