Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.

"A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.

This highly original study of the 'manic style' in enthusiastic writing of the seventeenth and eighteenth centuries identifies a literary tradition and line of influence running from the radical visionary and prophetic writing of the Ranters and their fellow enthusiasts to the work of Jonathan Swift and Christopher Smart. Clement Hawes offers a counterweight to recent work which has addressed the subject of literature and madness from the viewpoint of contemporary psychological medicine, putting forward instead a stylistic and rhetorical analysis. He argues that the writings of dissident 'enthusiastic' groups are based in social antagonisms; and his account of the dominant culture's ridicule of enthusiastic writing (an attitude which persists in twentieth-century literary history and criticism) provides a powerful and daring critique of pervasive assumptions about madness and sanity in literature.

A fine line exists between normalcy and megalomania, and in these five episodes you experience all the possible shades of gray. Ride alongside Rodney on his roller-coaster as he morphs from husband and father, devoted believer, and hard-working employee to vision-driven, delusional and psychotic loner, ready to rule the world as king. He wields ultimate power in his mind and commands all of creation. Feel his sobbing and hear his cries as he moans over the deaths of first his father, a brother, and then a religious leader. Join him as he flies halfway around the world to the Middle East, a boy from Jersey with only his wits and inner voices to guide him. He manages to approach the doors of the seat of world government. Will he knock on them, impart his wisdom, and succeed in his God-given Mission?

Now in a new Fourth Edition, Psychiatry remains the leading reference on all aspects of the current practice and latest developments in psychiatry. From an international team of recognised expert editors and contributors, Psychiatry provides a truly comprehensive overview of the entire field of psychiatry in 132 chapters across two volumes. It includes two new sections, on psychosomatic medicine and collaborative care, and on emergency psychiatry, and compares Diagnostic and Statistical Manual (DSM-5) and International Classification of Diseases (ICD10) classifications for every psychiatric disorder. Psychiatry, Fourth Edition is an essential reference for psychiatrists in clinical practice and clinical research, residents in training, and for all those involved in the treatment psychiatric disorders. Includes a a companion website at www.tasmanpsychiatry.com featuring PDFs of each chapter and downloadable images