Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global “Africanicity” and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.

Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.

Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, this collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent.

Stunning photographic volume showcasing the stylistic diversity of Africa's foremost luxury and eco-safari lodges Safari Style unveils Africa's new generation of camps and lodges in a lavish volume of spectacular photographs. The book captures the astonishing settings and design ingenuity of the 21st-century safari destination--from the classic lodges of Kenya to the indulgent resorts of South Africa and the inspired eco-designed camps of Rwanda. Handpicked for their outstanding locations in wildlife enclaves, and for their distinctly regional architecture and interiors, these special properties represent the ultimate African encounter. Drawing on the early 20th-century tradition of the safari, they have reinvigorated the experience with access to parts of Africa previously out of bounds, notably Rwanda, Namibia, and Zimbabwe. These new camps and lodges reinvent the safari and represent a fresh approach to wildlife conservation involving local population -Bound in metallic cloth with velvet flocking

This sumptuously illustrated, beautifully produced coffee-table book is the second in teNeues' "Luxury" series. Here is a book on hotels that offer the best in style, service, and design - on the most luxurious hotels in the world! Luxury need not be defined in terms of richly decorated formality and the hotels featured in these pages, whether in Australia and New Zealand or in far-flung locales across Asia, have been chosen for their distinctive architecture and the tastefulness and simplicity of their interior design. Turn the pages of this elegant fantasy book and let your dreams unfold! 7Sumptuously illustrated full color profiles of hotels across Asia and the Pacific that offer the best in style, service, and design. 7The newest in teNeues' series of beautifully produced coffee-table books on the most luxurious hotels in the world.

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.