Focusing on experimental methods, authors Anne Myers and Christine Hansen lead students step by step through the entire research process, from generating testable hypotheses to writing the research report. The major sections of the book parallel the major sections of a research report (Introduction, Method, Results, and Discussion), giving students the skills they'll need to design and conduct an experiment, analyze and interpret the research findings, and report those findings. Although the main focus is on experimentation, alternative approaches are discussed as important complements.

Focusing on the various aspects of human behaviour, the book introduces the nature and theories of sensation, perception, learning, memory, psychophysics and other areas involved in psychology. It also highlights the importance of cognitive processes such as thinking, reasoning and problem-solving. Besides, the book provides essential knowledge and skills for using statistical tools in organising and computing research data. Designed in an easy-to-understand and illustrative manner, this book is primarily aimed at undergraduate students of psychology. The text will also prove useful to all those students who have been introduced with this subject for the first time.