A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. Both Sanders and Trump polarized and reinforced their respective bases as “outsiders.” Both relied on anti-establishment arguments and discussions grounded in personal attacks against “enemies” during which they joined their target audiences as marginalized outsiders united through a desire to overthrow the status quo and re-claim America. The book expands on previous ideas about dialogue and political talk and asserts that rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, begun with different intentions and producing different results.

Divisive Discourse: The Extreme Rhetoric of Contemporary American Politics challenges assumptions about political ideology. The book examines the techniques and contents of the divisive discourse that pervades contemporary American political conversation. It teaches us about extreme rhetoric, thus enabling readers to be more critical consumers of information. The book provides a framework for identifying and interpreting extreme language. Readers learn about rhetorical fallacies and the strategies used by political pundits to manipulate and spin information. In subsequent chapters the author examines and analyzes how divisive discourse is used in discussions of specific political issues including homosexual rights, gun control, healthcare, and issues in the 2016 presidential election. New chapters explore the rhetoric of race and the divisive discourse in foreign policy. Divisive Discourse provides insight into how polarizing rhetoric leads to societal fragmentation, and how it fosters apathy, confusion, animosity, and ignorance. By exposing the rhetoric of division and teaching readers how to confront it, the book reinvigorates the potential to participate in politics and serves as a guide for how to have civil discussions about controversial issues. Divisive Discourse is an ideal teaching tool for anyone interested in contemporary issues and courses in political science, media studies, argument, or rhetoric.

""Divisive Discourse" challenges assumptions about political ideology. The book examines the techniques and contents of the divisive discourse that pervades contemporary American political conversation. It teaches us about extreme rhetoric, thus enabling readers to be more critical consumers of information. The book provides a framework for identifying and interpreting extreme language. Readers learn about rhetorical fallacies and the strategies used by political pundits to manipulate and spin information. In subsequent chapters the author examines and analyzes how divisive discourse is used in discussions of specific political issues including homosexual rights, gun control, and healthcare. "Divisive Discourse" provides insight into how divisive discourse leads to societal fragmentation, and fosters apathy, confusion, animosity, and ignorance. By exposing the rhetoric of division and teaching readers how to confront it, the book reinvigorates the potential to participate in politics and serves as a guide for how to have civil discussions about controversial issues. "Divisive Discourse" is an ideal teaching tool for anyone interested in contemporary issues and courses in political science, media studies, or rhetoric. Joseph Zompetti (Ph.D., Wayne State University) is professor of communication at Illinois State University where he teaches courses in communication and social issues, classical rhetoric, and political communication. Dr. Zompetti's research interests include the rhetoric of critical cultural studies and the rhetoric of civic engagement. His work has appeared in "Theory and Critique, The Journal of Promotion Management, and Argumentation: An International Journal of Reasoning." He is the author of "Essential Readings on Rhetoric" and (with J.R. Blaney) "The Rhetoric of Pope John Paul II.""

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

A New York Times Notable Book! A New York Times Book Review Editors' Choice The story of how Newt Gingrich and his allies tainted American politics, launching an enduring era of brutal partisan warfare When Donald Trump was elected president in 2016, President Obama observed that Trump “is not an outlier; he is a culmination, a logical conclusion of the rhetoric and tactics of the Republican Party.” In Burning Down the House, historian Julian Zelizer pinpoints the moment when our country was set on a path toward an era of bitterly partisan and ruthless politics, an era that was ignited by Newt Gingrich and his allies. In 1989, Gingrich brought down Democratic Speaker of the House Jim Wright and catapulted himself into the national spotlight. Perhaps more than any other politician, Gingrich introduced the rhetoric and tactics that have shaped Congress and the Republican Party for the last three decades. Elected to Congress in 1978, Gingrich quickly became one of the most powerful figures in America not through innovative ideas or charisma, but through a calculated campaign of attacks against political opponents, casting himself as a savior in a fight of good versus evil. Taking office in the post-Watergate era, he weaponized the good government reforms newly introduced to fight corruption, wielding the rules in ways that shocked the legislators who had created them. His crusade against Democrats culminated in the plot to destroy the political career of Speaker Wright. While some of Gingrich’s fellow Republicans were disturbed by the viciousness of his attacks, party leaders enjoyed his successes so much that they did little collectively to stand in his way. Democrats, for their part, were alarmed, but did not want to sink to his level and took no effective actions to stop him. It didn’t seem to matter that Gingrich’s moral conservatism was hypocritical or that his methods were brazen, his accusations of corruption permanently tarnished his opponents. This brand of warfare worked, not as a strategy for governance but as a path to power, and what Gingrich planted, his fellow Republicans reaped. He led them to their first majority in Congress in decades, and his legacy extends far beyond his tenure in office. From the Contract with America to the rise of the Tea Party and the Trump presidential campaign, his fingerprints can be seen throughout some of the most divisive episodes in contemporary American politics. Burning Down the House presents the alarming narrative of how Gingrich and his allies created a new normal in Washington.

“There are lots of reasons to feel bad about national politics. Mark Gerzon provides some well-thought-out, reality-based reasons to feel better.” — James Fallows, National Book Award-winning author of Breaking the News In this era of poisonous partisanship, The Reunited States of America is a lifesaving antidote. At a time when loyalty to party seems to be overpowering love of country, it not only explains how we can bridge the partisan divide but also reveals the untold story of how some of our fellow citizens are already doing it. This book, a manifesto for a movement to reunite America, will help us put a stop to the seemingly endless Left-Right fistfight while honoring the vital role of healthy political debate. Mark Gerzon describes how citizens all over the country—Republicans, Democrats, and independents—are finding common ground on some of the most divisive and difficult issues we face today.

Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.