In his own words in this candid and captivating memoir, successful broadcasting entrepreneur Milton Maltz delights us with stories of his beginnings as a schoolboy radio actor in Chicago in 1940, leading to his passion and obsession with the broadcast industry. Maltz eventually owned and managed 31 radio and television properties throughout the country, stretching from New York to Los Angeles. A natural storyteller, Maltz recounts how he moved from acting to creative programming to management to owning, at the age of 25, his first radio station in Plymouth, WI. We discover how he mastered each vital area of broadcasting- location, engineering, programming, advertising, marketing, and sales. He shares incomparable stories of his success including how he ingeniously formulated a plan to place the signal of his New Jersey FM station on the tower of New York's Empire State Building. We read about his encounters with noted media leaders like Diller, Kluge and Murdoch. We are impressed by Maltz's street smarts, technical expertise and creative problem solving that propelled the growth of his company, Malrite Broadcasting, which he founded in 1956-- later selling the radio division to the Walt Disney Company the TV holdings to Raycom Media.On the personal side, we get to know about his peripatetic childhood, his service in the US Navy and the National Security Agency (NSA) during the Korean War, his confrontations with anti-Semitism, and his lifelong love affair and travels with his wife of 69 years.We learn how Milton Maltz's life experiences, beliefs and business success nourished his passion for philanthropy. Dedication to arts, espionage, Jewish history and medicine led to his founding and funding groundbreaking projects such as The International Spy Museum in Washington, D.C.; the Maltz Performing Arts Center and the Maltz Museum of Jewish Heritage in Cleveland, and the Maltz Jupiter Theater in Florida. Part autobiography and part inspirational entrepreneurial business memoir, illustrated with more than 30 images, A Passion for Broadcasting reveals Maltz's steadfast character, deeply-held beliefs, philosophy of religious tolerance, and unshakeable commitment to others. His story wonderfully captures the magic of the American dream.

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

Marlin Taylor's Radio ... My Love, My Passion relates the definitive history of radio's easy listening music format-one of the medium's most endearing and enduring programming presentations. Who better than the father of the format himself should tell this story? Marlin's recollections are inspiring and insightful. They reflect his conviction that radio stations should operate foremost as public servants, a viewpoint that contrasts sharply with the mindsets of the broadcasters who regarded their stations as not much more than automated jukeboxes. You'll come to learn that Marlin is a man of principle who, at a very tender age, discovered the power of this most personal of all the mass media to evoke listener response and affinity. In a sixty-year career spanning from AM to FM to XM, the always-Innovative Mr. Taylor embraced radio, exploiting its capabilities to their fullest potential. Enjoy learning about the background of this pioneering, trailblazing broadcaster! Book jacket.

My Life with Luther: A Glimpse of a Legendary American Broadcaster is an intimate and fascinating look into the life and career of one of radio's greatest icons, Luther Masingill. Luther Masingill is the legendary morning radio host of WDEF in Chattanooga, Tennessee. A radio personality since he was a teenager, Masingill is still going strong at the age of ninety. Occupying the same time slot since the station's creation in 1941, he has a lifetime of stories and experiences. Told through the eyes of long time co-host James Howard, this wonderful tale tells the story of one of the original legends of radio through interviews, experiences, stories, and first-person accounts. James Howard has partnered with friend and writer/photographer Holly Abernathy to create My Life with Luther: A Glimpse of a Legendary American Broadcaster. This new book will captivate readers with its personality and educate them with its history. Geared toward broadcast enthusiasts and up-and-comers, the book is unique in its wide appeal to anyone who has experienced the joy that is broadcasting and Masingill. Whether it's native Tennessean listeners, broadcast students, or everyday enthusiasts, this book is a must read for anyone with even a passing interest in the broadcast industry. My Life with Luther: A Glimpse of a Legendary American Broadcaster tells Luther's story through the eyes of his co-host, James Howard, allowing an intimate look into the minds of both characters. As an authoritative compilation consisting of over 180 images, the book possesses longevity that will ensure its place in the history of broadcasting. A vital piece of radio history, this story is a must read for anyone with a passion for broadcasting.

The radio business in 1988 is an exciting and challenging environment. Larry Gamble, dazed by the romance of broadcasting, invests his family's savings in a "make-or-break" venture becoming the sole owner of a radio station serving a diverse mountain community in central California. It is the start of a 25-year love affair that will see him make many friends and develop a loyal and passionate family of listeners. Like all relationships, however, it is not without its problems, and Gamble soon finds himself battling the bureaucracy while having to meet the challenges of a continually evolving broadcasting world. The long hours and never-ending worry begin to change Gamble's optimistic attitude and affect his physical health, and he reluctantly decides that perhaps it's time to move on. When there is a sudden upturn in the economy, he makes the heart-wrenching decision to begin the painful separation process. But will the sale ever go through, that is the million-dollar question?

Inside Broadcasting provides a comprehensive introduction to a highly rewarding yet competitive industry. It analyses the day-to-day running of both television and radio organisations and examines the jobs involved and how to get them. Inside Broadcasting begins with an informative history of broadcasting in the United Kingdom. It traces the invention of radio and television, from the founding of the BBC and ITV networks through to the end of the terrestrial monopoly and the advent of satellite and pay-per-view television. Julian Newby explains what skills, experience and professional qualifications are required for entry into this profession. He provides detailed job descriptions and explains how each job fits into the industry as a whole. Practical careers advice together with a comprehensive list of training and educational bodies, companies and professional publications ensure Inside Broadcasting is an essential introduction to a career in radio and television.