Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy. Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.

This reader-friendly guide encourages students to master the essential business skills needed to develop themselves as massage therapy professionals. Whether they are interested in running their own business or working as an employee or business partner in a business, this book covers everything students need to know, from starting a business to managing finances to implementing policies and procedures. Relying on a "driving" theme that enforces how developing a massage business is a journey, the book includes several unique features, such as: --Roadside Assistance, where the author provides practical, hands-on advice from her own experience --My Personal Journey, which includes tools to help students document their own journe --Humorous cartoons to support a fun tone while clearly illustrating the author's recommendations for handling key business situations

This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need. It focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). It also includes vital information on marketing and the Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, as reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice. After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapists Handbook navigates through the array of business decisions necessary to start a businessfrom what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business. How do you get clients? How do you keep clients? What do you need to be successful? How should you advertise? How do you stay healthy and balanced? The Massage Therapists Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage. Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come. Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute

A MASSAGE THERAPIST'S GUIDE TO LOWER BACK AND PELVIC PAIN describes in detail the background to the evolution of "non-specific" backache as well as the assessment and treatment methods ideal for use in combination with massage therapy, deriving from physical therapy, osteopathic, and chiropractic sources. The book describes these methods individually and then integrates them into a detailed description of a massage session focusing on the person with backache. This unique book takes care to consider the needs of the massage therapist, who previously may have had to adapt his/her own methodology from descriptions aimed at other health care professionals. Abundant illustrations enrich the text and bring content to life to make it easily understandable. Bulleted point text and summaries allow the reader to quickly find information and review important content. Easy-reference format and accessible language help break down concepts. Accompanying website [previously a DVD] demonstrates real-life examples of the palpation and treatment methods.

This text gives instructors and students a structured format for teaching and learning ethics and standards of practice for massage therapy. Discussion topics include core industry standards of practice, laws, morals, rules, and regulations. It is an ideal textbook for ethics courses in massage therapy programs and prepares students for the ethics questions on the National Certification Exam. The book guides students through the process of putting ethical standards into practice, and explains what is expected of them in a professional setting. Role-playing exercises and example scenarios prepare students for situations and dilemmas that arise in practice.

The Massage Therapist’s Guidebook is approved by NCBTMB as a home study course toward continuing education credits (CEU’s) for massage therapists. Diane Matkowski shares invaluable insights into the business world of massage. As a leader in the field she gives an authentic and realistic view about how she has thrived as a massage therapist. Drawing on her decades of experience she explains how to: · understand massage as a business · provide excellent client care · continue growing in all aspects of your work · increase self-care awareness as a massage therapist · balance emotional, physical, and financial energy · be more conscious of the human body on many levels · deepen your appreciation for your work and lifestyle By recognizing the value that touch brings, you’ll be able to enjoy your work more and become a better (and more successful) massage therapist. Help your community and make a quantum leap in the booming business of massage with The Massage Therapist’s Guidebook.