A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

This book, Rays of Wisdom, follows in the footsteps of that mode of learning, by offering a variety of stories with underlying meaning. Many of these stories are based on day-to-day life that happens right in front of us. No matter how painful the experience may have been, it has a purpose, which is to teach us something and make us stronger.

You are designed for success. How can you achieve this success? The answer is straightforward: success comes as a result of few, simple, well-designed habits practised and repeated every day. So why doesn't everybody just do it? The answer is obvious, yet profound, according to John Rohn: it is because the things that are easy to do are also easy not to do. Does this book have the answers to all your life challenges? No! What this book will do is provoke you to think deeper and spur you to immediate, intelligent action. The message in this book is simple: be careful not to neglect doing the small things in your life that make the big things happen. Nothing will change unless you change. Blow the Cap off your Capability is a success and motivational toolbox with practical ideas and wisdom to help change your mindset and motivate you to prompt action so you can achieve your goals and live your best life beginning from right now. The chapters in this book are arranged in alphabetical order, covering a wide range of topics such as attitude, boundaries, comfort-zones, confidence, failure, integrity, leadership, procrastination, relationships and more. Some quotes from this book: Put your eggs in one basket and - watch that basket! (Andrew Carnegie) Success is not what you achieve, it's what you attract by the person you have become. (Jim Rohn) The secret to your success is found in your daily routine. (John Maxwell) The elevator to success is out of order, but the stairs is always open (Zig Ziglar) Jump, then grow wings on the way down. (Jack Canfield)

Money is an evil that does good, and a good that does evil. It is wise to have money, says Pascal Bruckner, and wise to think and talk about it critically. One of the world’s great essayists guides us through the commentary that money has generated since ancient times, as he builds an unfashionable defense of the worldly wisdom of the bourgeoisie.