First full-scale guide to the origins and development of the early printed book, and the issues associated with it.

The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.

The essays in this volume are concerned with early printed narrative texts in Western Europe. The aim of this book is to consider to what extent the shift from hand-written to printed books left its mark on narrative literature in a number of vernacular languages. Did the advent of printing bring about changes in the corpus of narrative texts when compared with the corpus extant in manuscript copies? Did narrative texts that already existed in manuscript form undergo significant modifications when they began to be printed? How did this crucial media development affect the nature of these narratives? Which strategies did early printers develop to make their texts commercially attractive? Which social classes were the target audiences for their editions? Around half of the articles focus on developments in the history of early printed narrative texts, others discuss publication strategies. This book provides an impetus for cross-linguistic research. It invites scholars from various disciplines to get involved in an international conversation about fifteenth- and sixteenth-century narrative literature.

Astrology, Almanacs, and the Early Modern English Calendar is a handbook designed to help modern readers unlock the vast cultural, religious, and scientific material contained in early modern calendars and almanacs. It outlines the basic cosmological, astrological, and medical theories that undergirded calendars, traces the medieval evolution of the calendar into its early modern format against the background of the English Reformation, and presents a history of the English almanac in the context of the rise of the printing industry in England. The book includes a primer on deciphering early modern printed almanacs, as well as an illustrated guide to the rich visual and verbal iconography of seasons, months, and days of the week, gathered from material culture, farming manuals, almanacs, and continental prints. As a practical guide to English calendars and the social, mathematical, and scientific practices that inform them, Astrology, Almanacs,and the Early Modern English Calendar is an indispensable tool for historians, cultural critics, and literary scholars working with the primary material of the period, especially those with interests in astrology, popular science, popular print, the book as material artifact, and the history of time-reckoning.

All of the essays in this volume capture the body in a particular attitude: in distress, vulnerability, pain, pleasure, labor, health, reproduction, or preparation for death. They attend to how the body’s transformations affect the social and political arrangements that surround it. And they show how apprehension of the body – in social and political terms – gives it shape.

Essays considering the relationship between Gower's texts and the physical ways in which they were first manifested.

The protestant reformation was critical to the efflorescence of printing in England between 1547 and 1553. Celyn David Richards explores English print culture during this turbulent period, in which an official programme of reform, new censorship dynamics and increasingly sophisticated commercial relationships contributed to the trade’s rapid expansion. Edward VI’s reign saw unprecedented levels of religious print production, London’s first publishing syndicate, and a climate of protestant ascendancy which helped English print culture to make up ground on its continental counterparts.