42 Rules of Marketing
Title | 42 Rules of Marketing PDF eBook |
Author | Laura Lowell |
Publisher | Happy About |
Total Pages | 109 |
Release | 2012-07 |
Genre | Business & Economics |
ISBN | 0979942810 |
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
42 Rules for B2B Social Media Marketing
Title | 42 Rules for B2B Social Media Marketing PDF eBook |
Author | Michael Procopio |
Publisher | Happy About |
Total Pages | 153 |
Release | 2012 |
Genre | Business & Economics |
ISBN | 1607731134 |
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
42 Rules of Product Marketing
Title | 42 Rules of Product Marketing PDF eBook |
Author | Phil Burton |
Publisher | Happy About |
Total Pages | 131 |
Release | 2012 |
Genre | Business & Economics |
ISBN | 1607730812 |
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
42 Rules of Cold Calling Executives (2nd Edition)
Title | 42 Rules of Cold Calling Executives (2nd Edition) PDF eBook |
Author | Mari Anne Vanella |
Publisher | Happy About |
Total Pages | 110 |
Release | 2012-11 |
Genre | Business & Economics |
ISBN | 1607730995 |
Vanella's easy-to-read guide gives concise, easy-to-implement methods to get results with cold calls.
42 Rules of Product Management (2nd Edition)
Title | 42 Rules of Product Management (2nd Edition) PDF eBook |
Author | Brian Lawley |
Publisher | Happy About |
Total Pages | 126 |
Release | 2012 |
Genre | Product management |
ISBN | 160773091X |
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
42 Rules of Sensible Investing (2nd Edition)
Title | 42 Rules of Sensible Investing (2nd Edition) PDF eBook |
Author | Leon Shirman |
Publisher | Happy About |
Total Pages | 114 |
Release | 2012-11 |
Genre | Business & Economics |
ISBN | 1607731126 |
In "42 Rules of Sensible Investing (2nd Edition)", Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The book provides a checklist of concise, practical, and sensible rules that are indispensable in assessing investment ideas. You will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice. Some you may have already heard about. And some could definitely cause controversy: Why index funds perform better than most other actively managed funds How diversification can sometimes be a bad idea Why long term, investing in stocks is less risky than in bonds or bills Why it makes sense to stay invested at all times How simple process of stock picking is better than a complex one
42 Rules to Turn Prospects Into Customers
Title | 42 Rules to Turn Prospects Into Customers PDF eBook |
Author | Meridith Elliott Powell |
Publisher | Happy About |
Total Pages | 129 |
Release | 2010 |
Genre | Business & Economics |
ISBN | 1607730820 |
Powell draws on her 20-plus years in sales to present a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales, and turn customers into champions for your business.