The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

Marty English, advertising executive, seems to be leading the perfect life-no one knows that he is really the estranged son of Chicago's Mafia Don. When he pulls in a multi-million dollar account with Isaac Arrow Pharmaceuticals to promote its new herbal line, it looks like he's a shoe-in to replace the aging president of his agency. The only problem is that the ad must be completed for airing during the Superbowl, less than three weeks away-with practically no time to head to Belize and shoot a commercial that will highlight Isaac Arrow's ecological commitment. Unbeknownst to Marty, the heads of Isaac Arrow have long been in cahoots with the Mob, the CIA, and the heads of Planetlife, a bogus eco-resort that is really a front for the manufacture of a highly potent drug. When Tony Inglesia, Marty's father, refuses to go in on the distribution of this new drug, the others in the crime ring plan to "eliminate this roadblock" as soon as he relinquishes his CD-Rom disk which contains one third of the code necessary to access a Swiss bank account containing millions. But their plan is thwarted; Tony's right hand man murders his boss to get in on the action, and now all that matters to them is that they recover the disk (which is now, unmarked, with its significance unexplained, in Marty's possession). For the first time, Marty must depend on the help of a county cop, and his beautiful long-time companion Reiki to help him crack the mysterious code the disc contains and bring down the crime ring...and stay alive in the process.

In this fast-paced sequel to The Shroud Conspiracy “that Dan Brown fans will love” (Library Journal), the child cloned from the blood on the Shroud of Turin has the potential to change the world—or to destroy it for good. “John Heubusch is brilliant. I would read anything he writes” (Peggy Noonan, Pulitzer Prize-winning columnist and bestselling author). In this “sensational sequel” (Steve Forbes), a fallen angel is mistakenly resurrected from the blood of an evil “Watcher” taken from the Shroud of Turin, and the fiend bestows an unstoppable plague on the world. Dr. Jon Bondurant, the forensic anthropologist and avowed atheist, joins with devout Domenika Josef to bring another child of the Shroud into the world to save it, this one borne of DNA believed to be that of Jesus Christ. Can this child be the answer to their—and mankind’s—prayers? His parents are uncertain just who the child is or what he will become, but when he starts demonstrating remarkable powers to heal, they begin to understand that whatever he is, he is not of this world. Might he bring miracles to the world when it needs them the most? Or has science given mankind a tool with which it will destroy itself as the tempting power of the Watcher unfolds? What follows is a globe-spanning chase to uncover the truth and stop a pandemic that just may wipe out humanity once and for all in a “smart, electrifying thriller that delivers cover-to-cover” (Brad Thor, #1 New York Times bestselling author of Spymaster).

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

A freewheeling, small-town attorney takes on a national murder trial when an out-of-town client is accused of killing a federal judge in Texas. “A spectacular courtroom thriller that kept me turning pages like the best of Grisham or Turow." —Michelle King, co-creator of The Good Wife, The Good Fight, and Evil The town of Marshall, Texas, is the epicenter of intellectual property law in the US—renowned for its speedy trials and massive payouts. One of its best lawyers is James Euchre. His newest client, Amir Zawar, is a CEO forced to defend his life’s work against a patent infringement claim. But when a beloved hometown hero is murdered, all signs point to Zawar, an outsider with no alibi. With the help of a former federal prosecutor and a local PI, Euchre hopes to uncover the truth. In his first criminal case, the stakes couldn’t be higher. Euchre fears either an innocent man will be sent to death row, or he’ll help set a murderer free. The Local is a small-town thriller crackling with courtroom tension right up to the final verdict.

30-Second Cinema offers an immersion course, served up in neat, entertaining shorts. These 50 topics deal with cinema's beginnings, with its growth as an industry, with key stars and producers.