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Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

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Learn inside secrets of marketing, advertising, direct mail and public relations in just a few nights of enjoyable reading. Clear and concise, just enough humor.

The ideas in this book are all about helping your library building become a more exciting, interesting, experiential space where people are engaged and want to spend time. More time spent in the library increases the library’s value and relevance to its users—and the more intriguing the space is, the more it helps draw in new patrons. Taking inspiration and examples from companies and non-profits outside the library world, this book’s engaging ideas include using “biophilic design” to bring nature into your library through gardens, plants, and greenery; transforming static spaces into “Instagram bait”; putting art installations in bathrooms; turning underutilized spaces like hallways and mezzanines into welcoming “chill” zones; creating pop-ups and other flexible spaces that change regularly; developing co-working spaces in libraries; preserving and promoting silent spaces; and creating “parklets” from parking spaces. Complete with lists of additional resources for discovering even more ideas, this book will help all kinds of libraries create innovative spaces that will delight their communities.